A museums network is launched in Calabria, connecting the wine reality to the cultural enviroment of the region and supporting the local and internationally known heritage of this southern Italy land.
January 27th – Prof. Nicodemo Librandi, historical guide of the Librandi winery, located in Cirò Marina, has been elected President of SUDHERITAGE, an association whose mission is to promote the construction and enhancement of a network of museums of Calabrian business, intended as places of local production, experimentation and connection between companies, territories, communities and schools; as well as to attract new types of advanced tourism.
“This is a unique opportunity to give concrete form to the winning idea that the ‘know-how’ contributes in an inescapable way to define the destiny of a territory – says Nicodemo Librandi. – Indeed, there is a close link between production of all kinds and the territories to which it belongs. This association was born from the conviction that a business museum is a powerful attraction capable of enhancing business culture, opening up companies to the world of education and to the community, bringing together business history with living places of experimentation and innovation, and attracting a segment of tourists and travellers interested in the world of production and experiential and cultural tourism.“
SUDHERITAGE therefore proposes itself as an interlocutor for institutions to design and build targeted and structural actions along three lines: strengthening existing business museums; encouraging the construction of new museum centres by companies that have a cultural and historical heritage to be enhanced; building transversal actions for the promotion and dissemination of the business museums network and all the connections and synergies with other territorial attractions.
There are eight founding members of this initiative: Amarelli, Callipo, Gias Spa, Lanificio Leo, Librandi, Museo del Bergamotto, Rubbettino and Terme Caronte. Prof. Nicodemo Librandi will be President of the association for the next three years and will be part of the management board together with Florindo Rubbettino (Vice-President) and Gloria Tenuta.
An association that has its roots in a land rich in potential that is still partly unexplored. “Calabria,” says Nicodemo Librandi, “unlike what old and new stereotypes would have us believe, has a widespread work culture as well as a manufacturing and agri-food profile that should certainly be re-evaluated and can become a tool helping the relaunch of other sectors.”
