Home Industry News Releases Wineally Further Strengthens the Team for Launch

Wineally Further Strengthens the Team for Launch


Helsingborg, September 27th, 2021 – Fredrik Sverkersten joins Wineally as Marketing Director. Fredrik comes with a solid experience from consumer goods, strong international brands and B2B knowledge of the HoReCa industry from companies including Tetra Pak and Spendrups and most recently as Marketing Director at Duni Group.

“I am really looking forward to joining the team and get the platform flying. It is not often you get a chance to change an industry but with Wineally and the people here I truly believe we can fundamentally change the wine business, from producers all the way to consumers.” says Fredrik Sverkersten new Marketing Director Wineally

“With the addition of Fredrik to the team we increase our ability to communicate Wineally and the value we bring. He adds a lot of experience that we will benefit from in becoming the market leader in our industry. Our SaaS platform creates value and improves revenue and results for wine producers, wine merchants and restaurants and we need to communicate this in a clear and easy to understand manner, this is where Fredriks experience and knowledge will play an important part.”

“Our ambition is to be the best partner for the international wine business, to increase revenues and improve bottom-line results and at the same time reduce the time for administration tasks that today are done very manually at several points in the value chain. In the end it is all about creating perfect matches between food and wine to create great experiences.” says Ole Nielsen, founder and CEO of Wineally

“Working with creating enjoyment and moments of pleasure for a lot of people and at the same time improving business for the international wine industry is something I am really looking forward to. I can’t wait to join the Wineally team in a few weeks’ time” says Fredrik.

Wineally in short

The Wineally business system will digitize the global wine trade and help wine producers, wine merchants, hotels, restaurants, and supermarkets increase revenues and cut costs by digitized information and administration.

The Wineally web-app simplifies purchase decisions for consumers who wants perfectly matched wines to their chosen dishes, in restaurants or at home.

The unique Wineally algorithm connects wine-DNAs with dish-DNAs which makes it possible for wine retailers, hotels, and restaurants to offer the best matching wines to a chosen dish, based on the customer’s wine preferences. For wine producers this means their wines will now always be presented in the most favourable way, everywhere their wines are sold.

Read more at www.wineally.com, follow us on Facebook, Instagram and LinkedIn.



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