Home Industry News Releases WineDirect Introduces New Training Program to Help Winery Clients Maximize Direct-to-Consumer Sales

WineDirect Introduces New Training Program to Help Winery Clients Maximize Direct-to-Consumer Sales


WineDirect logoAmerican Canyon, Calif., March 3, 2021 – WineDirect is excited to announce the launch of its new educational program, the WineDirect Academy. Free to WineDirect Ecommerce clients, The Academy was created to provide accessible, on-demand learning content to ensure that wineries understand how to utilize all of the tools available within the WineDirect platform to best grow their business.

With this program, clients will be able to develop a deeper understanding of the features they may already be using, discover new features, expedite their new-hire onboarding processes, and learn new and effective ways to expand their ecommerce and Wine Club businesses.

“We know how challenging the past 12 months have been for our winery partners,” Joe Waechter, CEO of WineDirect said, “It is important to us that we not only provide the ecommerce and fulfillment offerings that are necessary, but that we also share important learnings to ensure that they continue to thrive during this crucial time. Our WineDirect Academy will provide the tools wineries need.”

The programs cover a broad range of topics, from best practices for building and customizing promotions to how to develop segmented email lists to maximize outreach marketing efforts. The classwork is composed of multiple resources, including video, text, downloadable materials and guides – something for every type of learner.

For more information, please visit here.

About WineDirect

WineDirect is the leader in winery direct-to-consumer (DTC) services including ecommerce, point-of-sale, wine club, fulfillment and marketplace distribution solutions. In an era of rapidly increasing consumer expectations, our unique end-to-end platform enables wineries to provide next-level service and create customer relationships that last.  Serving more than 2,000 wineries worldwide, WineDirect is headquartered in Napa Valley with offices in Paso Robles, CA; Santa Maria, CA; Sherwood, OR; Glenwillow, OH; Vancouver, BC; and McLaren Vale, Australia. 

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