Home Industry News Releases Wineries’ Thanksgiving eCommerce Sales Soar in 2020 

Wineries’ Thanksgiving eCommerce Sales Soar in 2020 


vinSUITE publishes Thanksgivinholiday sales comparison, 2019 vs. 2020 

Napa, CA, December 1st, 2020: vinSUITE, the leading all-in-one DTC winery platform, reports on Thanksgiving holiday sales in the wine industry.  

“Since the beginning of the pandemic, vinSUITE has been closely monitoring the impact of closures on our clients’ DTC operationsStarting in March, we’ve seen an overall 15% decrease in sales, but the highlight has been doubling of revenue from eCommerce. With the Thanksgiving holiday already a large driver of winery online sales, we wanted to see if the trend would continue, states Jason Curtis, General Manager at vinSUITE. 

Thanksgiving week (Nov. 24th through Nov. 30th) online sales up 78% compared to 2019  

With tasting rooms forced to close or reduce capacity, the focus in 2020 has shifted to eCommerce, and it has proved to be successful. “We were anticipating growth for Cyber Monday, but a 43% increase and a 78% increase overall for the week is impressive. This points to the importance of the online channel and validates the industry’s continued investment in robust, winery-specific eCommerce platforms,” says Curtis. 

In addition, this year vinSUITE clients saw a big spike in online sales for Black Friday, an increase of 35%And the difference across all sales channels for Thanksgiving week was only a decrease of 1%, bucking the trend of pandemic 2020. 

A new trend in 2020 is the expansion of online sales across the week rather than the popular promotional days, Black Friday and Cyber Monday. At the same time, for Cyber Monday, average order amount was down 8%, 2020 vs. 2019, while order volume increased by 55%. 

About vinSUITE  

vinSUITE, a Constellation Software company, was founded in 2003. As one of the largest winery solutions providers, vinSUITE is comprised of over 25 professionals, many with dozens of years in the industry. Our dynamic support and professional services teams set us apart from our competitors. And our dedicated account managers ensure our clients receive the utmost attention. Over the years, we’ve helped thousands of wineries grow their DTC business. 



Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.