New York, New York (May 19, 2020) — Tenuta di Arceno, a premier estate in the Chianti Classico region of Tuscany, has announced Colangelo & Partners as its agency of record in the United States, set to develop and execute a comprehensive communications strategy to target key media, trade and consumers. The partnership will focus on strategic media and trade relations, events, and industry partnerships to further engage a new and emerging consumer audience.
“We are delighted by the opportunity to amplify our message with the help of Colangelo & Partners,” says Dr. Pepe Schib, Global Brand Ambassador for Tenuta di Arceno. “Colangelo has gained a reputation around the world for its work with iconic Italian brands, in addition to their relationships with key opinion leaders who are deeply invested in the complex world of Italian wine.”
Tenuta di Arceno is situated in the Tuscan commune of Castelnuovo Berardenga, in the southernmost corner of Chianti Classico between the cities of Florence and Siena. Dating to the period of the Etruscans, the 2,500-acre estate has just 220-acres planted to vine and is dedicated equally to the production of Chianti Classico DOCG and Toscana IGT wines.
Separated into 63 distinct micro-crus, the vision for winemaking is executed by a talented team of three: Vigneron Pierre Seillan of Vérité Winery in Sonoma County and Château Lassègue in Saint-Émilion, Bordeaux; Lawrence Cronin, who has directed winemaking at Tenuta di Arceno since 2002; and vineyard manager Michele Pezzicoli, who has managed the estate since 1995.
The Tenuta di Arceno portfolio represents a collection of six wines across the Chianti Classico DOCG and Toscana IGT classification levels.
- Tenuta di Arceno Chianti Classico Annata (SRP $25)
- Tenuta di Arceno Chianti Classico Riserva (SRP $30)
- Tenuta di Arceno Gran Selezione Strada al Sasso (SRP $55)
- Tenuta di Arceno Il Fauno (SRP $35) – a Bordeaux-style blend
- Tenuta di Arceno Valadorna (SRP $75) – a Merlot dominant blend
- Tenuta di Arceno Arcanum (SRP $100) – a Cabernet Franc-led blend
Wines from Tenuta di Arceno were showcased earlier this year across seven cities during the 2020 Gambero Rosso Tre Bicchieri US Tour. The estate shared its Chianti Classico 2017 Tre Bicchieri award winner, along with the Merlot-dominated Valadorna 2013 (Tre Bicchieri, 2019 Vini d’Italia Wine Guide), and its flagship Cabernet Franc-led blend, Arcanum 2013.
Colangelo & Partners will work on a range of traditional and new media activities to build awareness for Tenuta di Arceno among US trade and wine enthusiasts. Tenuta di Arceno joins a growing roster of prestigious Italian accounts at the agency including Trento DOC, Prosecco DOC, and the Frescobaldi Group of Brands, including Tenuta Luce, Frescobaldi Toscana and Ornellaia.
Tenuta di Arceno is an ancient Tuscan estate situated in Castelnuovo Berardenga, the southernmost corner of the coveted Chianti Classico region between the cities of Florence and Siena. Taken from the Etruscan word archè, to refer to an “origin” or “something that was in the beginning,” Tenuta di Arceno pays homage to the centuries’ old history of the land, which is both the source and inspiration for its wines. In convergence with its history and forward-thinking spirit, the winery is dedicated equally to the production of Chianti Classico DOCG and Toscana IGT wines. The estate was purchased by Jess Jackson and Barbara Banke of Jackson Family Wines in 1994, after Barbara Banke visited and fell in love with the region. For more information, visit https://www.tenutadiarceno.
Colangelo & Partners specializes in premium food, wine and spirits brands, and has long established relationships with the key press that drive these business categories and help determine the industry leaders. Agency principals have years of experience in retail and distribution as well as communications, a rare combination that gives Colangelo & Partners invaluable insights into consumer purchasing behavior. The agency focuses on ‘closing the loop’ between creative communications programs, distribution, promotion, publicity and the consumer in order to maximize the efficiency of its communications programs and deliver measurable results. Founded in 2006, Colangelo & Partners was honored as one of the year’s top integrated communications firms at the 2013 Agency Elite Awards and for one of the best digital marketing campaigns at the 2014 Digital PR Awards.
