Home Industry News Releases Vinum Cellars to Spotlight Sonoma Coast and Carneros with The Insider

Vinum Cellars to Spotlight Sonoma Coast and Carneros with The Insider


Richard Bruno & Chris Condos strengthen & diversify Vinum’s domestic portfolio 

April 15, 2020 Winesellers Ltd., the family-owned, global importer and marketer of fine wines, is proud to announce Vinum Cellars will be releasing a new additions to their California portfolio; THE INSIDER Carneros Chardonnay and Sonoma Coast Pinot Noir. THE INSIDER is a collection of wines created as a tribute to their core winemaking belief: to seek the absolute best fruit from highly exclusive sources throughout California…true “Insider” stuff. For more than three decades Richard Bruno and Chris Condos have carefully cultivated partnerships with top California estates and growers who often prohibit them from disclosing these well-known vineyards. These valuable “insider” connections enable them to craft wines of exceptional quality and pedigree – the signature of Vinum’s value. All of the wines are produced in appellations best suited for each specific varietal and represent the true identity and quality of the region. 

“Since the initial release of 2012 The Insider Cabernet Sauvignon from Paso Robles in 2014 our sales have grown steadily in on-premise and retail channels.” Jordan Sager, Co-President of Winesellers, Ltd explains. “We are very eager to develop this concept and expand into new regions of California with these fantastic Sonoma-grown wines.” 

“Over the years we have produced Pinot Noir and Chardonnay from throughout the Sonoma Coast and Carneros region where the best expression of these varietals is possible,” says Richard Bruno, Winemaker/President of Vinum Cellars. “THE INSIDER brand has offered us a platform to connect this experience in producing wine for our own brand from grapes grown by our friends, neighbors and colleagues.” 

2018 THE INSIDER Pinot Noir, Sonoma Coast Right out of the glass this Pinot Noir is perfumed with elegant dark fruit and rich on the palate and delicious. As the wine finishes with a strawberry, raspberry coulées and a suggestion of spicy clove and cinnamon. 

2018 THE INSIDER Chardonnay, Carneros This Chardonnay is elegantly balanced between the acidity and creamy center. Ultimately the palate prevails rich in texture, silky caramel apple flavors, poached pear with creamy French oak and Tahitian Vanilla. 

The INSIDER Pinot Noir ‘Sonoma Coast’ and Chardonnay ‘Carneros’ will be positioned at $18.00 retail nationwide. 

ABOUT VINUM CELLARS Vinum Cellars’ story, founded in 1997 by first generation California winemakers Richard Bruno and Chris Condos in Napa Valley. Focusing on California’s coastal vineyards and special microclimates, the company searches for the best vineyards grown by the state’s best growers. The portfolio includes wines from Clarksburg, Monterey, Paso Robles, El Dorado County, and Napa Valley. 

ABOUT WINESELLERS, LTD. Founded in 1978 by Yale Sager, Winesellers, Ltd. is a second generation, family-owned and globally recognized importer and marketer of fine wines to the U.S. market. The company’s portfolio represents the finest quality of wines in their respective price category and has widespread distribution in all 50 U.S. states. The Winesellers, Ltd. portfolio includes producers and brands from Argentina, California, Washington State, Oregon, France, Spain, Portugal, Germany, Italy, New Zealand and other countries worldwide that can be found in premier retailers and restaurants throughout the U.S.