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Adobe Road & The Racing Series Wines Chosen as the Exclusive Partner for the Annual Ferrari International Meet

  • International Bulk Wine and Spirits Show

Record 650 Attending From All Over The World

PETALUMA, CA 4 NOV 2019—Adobe Road’s The Racing Series has been selected as the exclusive winery partner for the Ferrari Club of America’s 56th Annual 2019 International Meet in Scottsdale, AZ—November 6-10.  An expected 650 Ferrari Club members are traveling to Scottsdale to attend—more than double the registrants from originally forecasted. The Racing Series Arizona brand launch premiers at the 2019 Annual Ferrari ‘Horsepower & Horses’ in Scottsdale, AZ. The Racing Series wines will be showcased at seven different events within the Annual Experience in five unique Arizona locations, including the Penske Museum and the new private Apex Motor Club, as well as the Gala dinner.

Every year since 1964, the Ferrari Club of America (FCA) has held an Annual Experience in or near a major city in North America. The Annual Experience is a multi-day national event, held in a different location every year close to a renowned road racing track. The focal point of every FCA Annual Experience is the North American Field and Driving Concours, which is recognized as one of the most important annual gatherings in the world for the display and evaluation of Ferrari automobiles.

CEO Kevin Buckler stated, “What a great honor to be chosen as the exclusive winery partner for this phenomenal event and of course, this amazing brand. I have been a Ferrari fan since I was a little boy. I will never forget when some friends and I snuck into the Long Beach Grand Prix, in 1976 and we had our noses pressed into the chain-link fence…literally a few feet away as Niki Lauda would come down deeper and deeper into the brake zone with that beautiful screaming V-12.  Fast-forward, years later we spent so much time on the track, racing at the highest levels in professional GT racing, side-by-side with Ferrari. Having a chance to spend quality time understanding Ferrari’s history and heritage is even better—a real treat for me. We are bringing a great team from the winery to ensure we respect this opportunity. We’re going to do a great job bringing a little extra fun and entertainment to the big event—especially with our new motorsports-themed wine brand, The Racing Series.”

Adobe Road’s The Racing Series wines are comprised of four ultra-premium, California red blends inspired by moments on the race track and employing some dynamic new packaging technology. The Racing Series tells the story of Kevin Buckler—LeMans and Daytona 24 Champion, Owner of Adobe Road Winery & The Racers Group—combining a blend of his two passions—wine and racing. Kevin’s accomplishments include: one overall win, four class wins at the Rolex 24 Hours of Daytona, 7 championships and a special renown win at the prestigious 24 Hours of Le Mans. The Racing Series wines capture the adrenaline rush of a podium finish and the finesse achieved through years of competition and hard work.

The Racing Series—SHIFT is a daring combination of Zinfandel, Barbera, Grenache, Petite Sirah, and Carignane. The bottle sports a cutting-edge, metal label inspired by a vintage Ferrari gated shifter. The cork is topped with a five-speed shift knob. SHIFT retails for $56 and received 93+ pts. from Robert Parker’s Wine Advocate.

Event Highlights

Wednesday, November 6, 4:00-8:00PM: Adobe Road and The Racing Series wines will be showcased at the welcome reception at The DoubleTree Resort, Scottsdale, AZ. 

Thursday, November 7, 6:30-9:00PM: The Racing Series wines will be featured at Penske Racing Museum, AZ. The 2-story Penske Racing Museum showcases an amazing collection of race cars, trophies and racing memorabilia chronicling the career of one of the most successful dynasties in all of sports. Adobe Road will be pouring at several locations at the Penske Racing Museum.

Friday & Saturday, November 8-9, 8:00AM-2:00PM: APEX at APEX Motor Club—Adobe Road Wines and The Racers Group (TRG) will be showcasing The Racing Series wines in pit lane during the FCA APEX Track Day.  The APEX Motor Club is a private motorsports country club complete with high-octane perks for motoring members. The APEX race course is the fastest and most sophisticated, multi-configurable race track in Arizona. The 2.2 course aims to thrill performance drivers with its triple APEX. Motorsports enthusiasts will learn about TRG’s racing services and The Racing Series’s ultra-premium red blend, aptly named APEX—with stunning metal curbing on the bottle and awarded 92+ pts. by Robert Parker’s Wine Advocate.

Friday, November 8, 3:00-5:00PM: Learn the Art of Wine Blending Seminar—DoubleTree Resort, Coronado Room, Scottsdale, AZ. Kevin Buckler—LeMans and Daytona 24 Champion, Owner of Adobe Road Winery & The Racers Group and Garrett Martin—Winemaker of Adobe Road Wines will lead a barrel tasting of 4 different varietals of wines to be used in a blend. 50 VIPs will blend and create their own unique wine by filling and corking their own bottle to take home and enjoy. They’ll also be treated to a detailed Chardonnay tasting, comparing bottled wine to barrel samples that recently completed fermentation. Attendees will learn the evolution of the wine from grape to barrel and then to bottle. Their senses will be put to the test using our famous “black glass” as well as final blends being judged by Kevin and Garrett.  Competition and good fun for all!


Friday, November 8, 6:00-9:00PM: At desert foothills, a western-themed cookout is planned by campfire and lanterns with live music. The Racing Series wines will be a show-stopping feature served behind a Sonoma winery pop-up bar with a beautiful redwood tasting table and barrels and showcasing tastings of premier 90+ pts. Adobe Road wines.

Saturday, November 9, 6:30PM: A Gala Banquet at DoubleTree Resort is planned with over 530+ guests. As the national conference premier wine sponsor, Adobe Road and The Racing Series will showcase a selection of wines.

Ferrari Club of America 2019 Desert Region ‘Horsepower & Horses’ features a concours, two days of track time, a competitive rally and drives on scenic roads, mercato, seminars, receptions, gala awards banquet, cowboy-themed dinner with western entertainment, perfect weather, and more! Info: www.fca2019.net

Adobe Road Winery—established in 2002, is a boutique winery producing small-lot, award-winning wines from prestigious vineyards in Sonoma and Napa counties. CEO/Owner, Kevin Buckler is a former championship race car driver. Adobe Road’s second label—The Racing Series wines are comprised of four ultra-premium, California red blends inspired by moments on the race track. Over 30 of Adobe Road’s wines were awarded 90+ by Wine Spectator and Robert Parker’s Wine Advocate along with numerous other awards. The tasting room is located in historic downtown Petaluma, California. Adobe Road Winery is developing a 16,000 sq. ft riverfront winery and entertainment complex in downtown Petaluma scheduled to open in 2020. The winery is the sister company to The Racers Group (TRG), the most successful privateer Sportscar racing team in North American history. Adoberoadwines.com

  • International Bulk Wine and Spirits Show