Vinexpo New York, now in its third year, is drawing thousands of exhibitors, buyers, and conference attendees into what has become one of the world’s premier showcases for the wine and spirits trade throughout North America.
The event is an opportunity for domestic and international producers to showcase their products to leading buyers, importers, and distributors in one of the world’s leading consumer markets.
“One buyer can actually represent millions of dollars of value, which is pretty massive in terms of volume. We’ve worked hard on the details to make sure that happens,” says Mary Larkin, President of Diversified Communications U.S., the company that jointly organizes the event.
Larkin attributes the success and growth of Vinexpo New York to the unique opportunities they create for buyers and exhibitors to connect, and the service they provide to help business deals run smoothly.
“This is the only umbrella event that exists for retailers, distributors and wholesalers to see this level of wine coming into the U.S. market,” Larkin confirms. “We’ve created a service and provide a variety of resources to overcome any obstacles to getting wines to U.S. importers, which can be logistically challenging.”
In addition to importers and distributors, buyer attendees span the gamut from grocery chains and online wine retailers to hotels, liquor commissions, and airlines all looking for products that are the right fit for them. Larkin says that one trend they have noticed is an increased demand from attendees for participation from domestic producers, especially those that produce organic and biodynamic wines.
Daniel Greathouse, President Heidelberg Vineyards, who exhibited at Vinexpo New York in 2019 attested, “The most important part of Vinexpo New York is the quality of buyers – geographically ranging from California to the East Coast.”
And Beth Binder Managing Director Winston-Salem Wine Market said it was “An amazing wine experience conveniently located under one roof. I liked the opportunity to meet wine makers and explore new wines.”
The New York venue is perfectly situated to facilitate comprehensive wine and spirits commerce for international businesses. “New York is a good location. There’s a strong importer presence here as well as influence from the restaurant scene,’” Larkin explains. “It’s easy to get to from Europe and for attendees from across the U.S. and Canada. It’s a good place to be for producers trying to expand their reach into the North America market.”
In addition to business and networking activities, Vinexpo New York will feature a full two days of conference sessions as well as master classes from industry leaders focused on the latest trends and regulations facing the wine and spirits industries.
Details on session topics and the conference educational components are under development and will be announced later in the year on the Vinexpo New York website.
The show takes place March 2 & 3, 2020, at the Jacob K. Javits Convention Center located at 655 W 34th Street, New York, NY. For more information about exhibiting at Vinexpo New York or registering to attend during Early Bird pricing visit: www.vinexponewyork.com. For questions about exhibiting contact Exhibit Sales Manager Marjorie Ferris +1 207-842-5631, mferris@divcom.com.
