Personalized wine club built to protect wineries profits
Napa, CA, July 1st, 2019 vinSUITE, the leading all-in-one DTC platform for the wine industry, has added a custom wine club option to their already dynamic winery management solutions. Wineries can use this solution as a subscription-based custom wine club or enhance their allocation program.
“Our first priority is our clients. That’s why our custom club solution offers flexibility in product mix while also allowing wineries to achieve revenue growth goals with set dollar and bottle count minimums. We have seen wineries that offer a modernized club take a hit financially when club members ‘trade down’, selecting lower price point wines instead of the recommended option. The average winery today receives 36% of its DTC sales from wine clubs and we believe they should not have to lose profit to compete in the market. I am proud to say that when it comes to custom clubs, vinSUITE is the only fully integrated solution that protects wineries bottom line,” says vinSUITE General Manager, Jason Curtis.
Mix and match your club offerings. Wineries can choose to offer a custom club, traditional club, allocation management, or a combination to fit their needs. vinSUITE’s fully integrated platform helps wineries see the customer with a 360 view to personalize interactions across all channels and maximize revenue.
Stay on brand with vinSUITE’s Custom Club White Label feature. Wineries can name their club to match their overall branding and story, improving their customers’ experience.
Retain club members longer with order personalization. The eCommerce subscription model has grown more than 100% over the past five years with millennials leading the trend at 31% subscribers. These models attract younger generations with their engaging digital experience and flexibility. By offering a custom club, wineries can attract and build engaging programs for each segment of this growing market.
To learn more about how vinSUITE’s custom wine club can help you improve your winery’s branding and increase wine club retention, contact sales@vinsuite.com or visit our site https://www.vinsuite.com/wine-club.
About vinSUITE:
vinSUITE, a Constellation Software company, was founded in 2003. As one of the largest winery solutions providers, vinSUITE is comprised of over 30 professionals, many with dozens of years in the industry. Our dynamic support and professional services teams set us apart from our competitors. And our dedicated account managers ensure our clients receive the utmost attention. Over the years we’ve helped thousands of wineries grow their DTC business.
