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Russian River Launches Visitor Marketing Campaign – #BetterTogether

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Russian River Chamber of Commerce, Sebastopol community leaders, and local businesses encourage visitors to come, stay, and play with #bettertogether campaign

Guerneville, CA – April 3, 2019 — The Russian River Chamber of Commerce and local business owners in Sebastopol and the Lower Russian River Corridor have joined together to announce that the high water has receded and the community is open for business. Using the hashtag #bettertogether the organizations are encouraging visitors to come, stay, and play in the Russian River area. Community members are also encouraged to get out, support their neighboring businesses, and continue to shop local. The program will run from April 3rd until April 30.

Hotels, restaurants, tasting rooms, retail stores, and more throughout the area are immediately welcoming guests and offering discounts for social postings with positive imagery and encouragement for those affected that include #bettertogether. All a visitor or local community member needs to do is post beautiful images of the area, use the hashtag #bettertogether, and show their post at a participating business for access to an offer. Participating businesses will feature a #bettertogether poster at their business.

“The community in the Russian River is a powerfully resilient group of business owners and neighbors that cherish Sonoma County and are always here to support one another, especially in times of need,” said Lynda Hopkins, County Supervisor, Sonoma County. “We are all #bettertogether and will be supplying those who have been affected details on assistance programs and other resources through the Chamber.”

“As a community we’ve all come together to help one another and know that as the water recedes we will continue to rise,” said Jeff Bridges, Co-Owner of R3 Hotel and President of the Russian River Chamber of Commerce. “#bettertogether is indicative of who and what we are as a community. The hashtag gives anyone the power to spread the word that the area is open for business.”

In Sebastopol, despite dramatic news footage of The Barlow, adjacent areas including Downtown Sebastopol, Main Street, and shopping districts north, south, east and west of downtown remained high and dry. In fact, quite a few eateries, tasting rooms, service providers and retail shops within The Barlow itself were either untouched by high water or sustained only minor damage. These businesses are open now with more slated to open soon.

About The Russian River Chamber of Commerce The Russian River Chamber of Commerce is a nonprofit organization with approximately 230 member businesses. Ranging in size from the smaller micro-business to mid-size firms to large international companies, the Chamber represents every industry sector and all areas of Western Sonoma County. Many Chamber members are Business Builders who join the organization for direct business referrals, networking opportunities, greater visibility for their business, professional development, and business opportunities. Other members are Public Policy Advocates who value joining with others to affect public policy and taking the initiative to solve problems to create a healthy environment for business and economic growth. You can learn more about becoming a member of the Russian River Chamber of Commerce by visiting http://www.russianriver.com

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