April 2019 – The Bay View Wine Trail – comprised of twelve family owned and operated wineries– has been rebranded as the Petoskey Wine Region. The change reflects the region’s numerous award-winning wines both nationally and internationally, its significant growth in the number of wineries and being awarded Michigan’s first AVA (American Viticulture Area) in over 30 years called Tip of the Mitt. This prestigious AVA designation was awarded for the area’s new varieties of quality grapes – known for their European heritage and ability to survive harsh winters.
The economic impact of the wineries has been substantial and is expected to enhance the Petoskey region as one of the state’s most preferred tourist destinations. The region and its wineries have been highlighted in numerous travel and wine magazines over the past few years and has quickly become recognized by wine influencers for its grapes and wines.
The new brand is being introduced to the public on May 9th at the Bay Harbor Arts Center during the Petoskey Uncorked Event. The brand will showcase its new logo, revamped website Petoskey.wine, brochure, video and social media platforms, along with a mobile app designed to help guests navigate the wine trail and stay abreast of the latest news and events. Guests can purchase tickets to the Petoskey Uncorked Event at Petoskey.Wine. The mobile App is live now and can be downloaded from the Apple App Store or Google Play.
The Petoskey Wine Region rebrand was the culmination of efforts between the Petoskey Wine Region’s Executive Board and Mr. Danny Fellin, an award-winning brand and marketing executive with over 30 years of experience in Michigan at Doner Advertising, Campbell Ewald and McCann Detroit. Mr. Fellin has been awarded the marketing industry’s prestigious Effie award, presented to him for his work on brands that include Pure Michigan and Auto Trader.com
The Petoskey Wine Region is expecting to further expand Michigan’s growing wine profile both regionally and nationally and to be recognized as a leading wine region in the country.
For more information, contact Petoskey Wine Region 231-216-0032.
