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Stoli Group USA Expands Relationship with Breakthru Beverage


Breakthru to represent Stoli® portfolio in Illinois, renews agreements in eight markets

(March 27, 2019, New York, NY) – Today, Breakthru Beverage Group announced a new partnership agreement with Stoli Group USA (SGUSA), renewing existing relationships in eight markets and expanding into Illinois. This agreement builds on Breakthru’s relationship and performance with SGUSA where they have exceeded the portfolio’s national average over the past several years. Breakthru will represent the complete Stoli portfolio, including their flagship Stoli® Vodka, ultra-luxury elit® Vodka, Bayou® Rum, Cenote™ Tequila, and Kentucky Owl® Bourbon and Rye.

“We’ve seen strong results over our time partnering with Breakthru Beverage, which is why we’re confident they are the best team to continue driving our performance in existing markets across their footprint while strengthening our position in the must-win state of Illinois,” said Rudy Costello, President & Chief Executive Officer of Stoli Group USA. “Breakthru has a proven track record of brand-building and has shown an energetic commitment to our evolving portfolio.”

The new multi-year agreement takes effect April 1. Breakthru will now represent Stoli Group USA’s portfolio in Illinois, and renew their relationship in Colorado, Delaware, Florida, Maryland, Pennsylvania, South Carolina, Virginia and Washington D.C.

“Stoli Group USA produces some of the world’s most iconic brands and we are thrilled to solidify our relationship in eight markets while expanding into our largest market Illinois,” said Greg Baird, President & Chief Executive Officer of Breakthru Beverage Group. “We are energized by SGUSA’s commitment to thoughtful and exciting innovation combined with the passion to grow their existing portfolio of world-famous brands.”

Breakthru’s experienced, passionate associates and strong commercial capabilities platform are uniquely-positioned to drive SGUSA’s existing brands and support the company as it continues to grow its enterprise.

About Breakthru Beverage Group 

Breakthru Beverage Group is one of the leading alcohol wholesalers in North America representing a full total beverage alcohol portfolio of spirits, wine and beer. Across all markets, Breakthru aligns a nimble and insightful approach to sales, marketing and operations. Family ownership is active in the business and committed to being stewards of heritage and champions of innovation. For more information, visit www.BreakthruBev.com.

About Stoli® Group USA

Stoli Group USA, LLC is a U.S. importer and marketer of alcoholic beverages, headquartered in New York City. Formed in 2013, Stoli Group USA is a subsidiary of SPI Group, based in Luxembourg, one of the world’s most dynamic wine and spirits organizations.

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