SALINAS, California – March 26, 2019 – Scheid Family Wines (SFW) announced today it has hired Michelle McPherson and John Smylie to be the new sales managers for Texas. They will oversee sales of SFW’s private labels and national brands including Scheid Vineyards, District 7, Ryder Estate, Ranch 32, Metz Road, VDR, Stokes’ Ghost and Roku.
Michelle is a 20-year industry professional most recently employed by Multicarte, Inc. as their Regional Manager in Texas. Michelle has a strong knowledge of the alcohol beverage industry and has extensive experience working with both suppliers and distributors. Prior to her role at Multicarte, Inc., Michelle worked for Glazer’s Wholesale Distributors as the Category Manager for Spec’s Liquor and Fine Foods and as District Sales Manager for Bayou Beverage, the E & J Gallo Division of Glazer’s Wholesale. Michelle is based in the Houston area and will report to Southwest Regional Sales Manager Henry Politz.
John is a 30-year wine industry veteran who most recently worked with Cuvaison Wine Estates representing the Central South Region (TX, CO, LA, OK, NM, AR). Prior to that, he worked for Constellation Brands in Texas managing the off-premise and on-premise channel of trade. John’s industry experience spans from supplier to wholesaler to retail networks across a multi-state area. He is based in San Antonio and will report to Henry Politz.
According to John Holder, Vice President of Sales for Scheid Family Wines, “We are excited to add Michelle and John to the SFW sales organization. They both possess the business acumen, industry knowledge and key account relationships that will help us continue to expand our footprint in the Lone Star State.”
About Scheid Family Wines
Scheid Family Wines has farmed wine grapes in Monterey County, California since 1972. With 4,000 acres of sustainably-certified vineyards located along a 70-mile spread of the Salinas Valley and a state-of-the-art winery, Scheid Family Wines is fully-integrated to bring high quality estate grown wines to the marketplace. The Scheid Family Wines nationally-distributed portfolio includes Scheid Vineyards, District 7, Ryder Estate, Ranch 32, Metz Road, VDR, Stokes’ Ghost and Roku. In addition, Scheid Family Wines produces over 20 regionally distributed brands for specific clients or distributors.