Home Industry News Releases WX Brands Acquires Reckless Love, Sunday Funday Wines

WX Brands Acquires Reckless Love, Sunday Funday Wines

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Top 20 Wine Company Expands Portfolio of Growing Brands

NOVATO, CA— October 16, 2018 —Today, WX Brands, a top 20 wine company, announces its purchase of the Reckless Love and Sunday Funday wine brands. Reckless Love and Sunday Funday wines join WX Brands’ group of winning brands that include Bread & Butter, Chronic Cellars, Jamieson Ranch Vineyards, Jelly Jar and Our Daily Wines.  Founded in 1999, WX Brands has a 20-year proven track record in the industry. www.wxbrands.com

Founded by entrepreneurial winemaker Chip Forsythe, Reckless Love and Sunday Funday wines are known for their unconventional attitude toward winemaking and creative, approachable wines.  Both wine brands were born from the notion that wine should be enjoyed by all.  

“WX Brands is always on the lookout for ways to expand our portfolio of proprietary brands. With their unique positioning and strong following, Reckless Love and Sunday Funday are the ideal fit for us,” said WX Brands President & CEO Peter Byck.  “We are in a remarkable position to introduce these compelling wines to an even larger audience through our sales network and distribution partners.”

“Reckless Love and our other wines have grown beyond my wildest dreams, which is usually best expressed by the statement, ‘Look at me now, Mom!,’” said Forsythe.  “As a start-up winery, we never lacked vision, but we needed a larger platform from which to share our distinct wines.  Under WX Brands’ umbrella, these wines will get the audience they deserve through their successful sales and distribution network.”

Reckless Love is recognized by its bold packaging with the screen printed label, signature mustache, and glow-in-the-dark ink.  The lead wine from Reckless Love is a California Red Blend.  Its companion, Sunday Funday, is a light and lively white wine.  Both wines share the hallmarks of creativity and approachability which you can learn more about at: www.recklesslovewines.com. Forsythe will remain the brands’ ambassador.

About WX

WX develops exclusive brands of wine, beer and spirits for retailers around the world, and offers our own unique portfolio of wine brands that are sold globally.  Products are sourced from 17 countries and sold in 12 countries resulting in over 6 million cases sold worldwide.  In February 2018, Wine Business Monthly named WX Brands #19 among the Top 50 US wine companies.

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