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Legendary Barolo Producer Fontanafredda Announces the Launch of the Third Edition of Barolo Week[S] to Coincide with 160th Winery Anniversary


The renowned Barolo winery will host a variety of unique tasting experiences for press, trade and consumers celebrating Italy’s “King of Wines”

New York, New York, October 8, 2018 – Fontanafredda, one of Italy’s most prominent and historic Barolo producers and Wine Enthusiast’s European Winery of the Year, is excited to announce the launch of the third annual Barolo Week[s] in October 2018, after two highly successful editions. Barolo Week[s] is a celebration of the iconic wine of Italy’s Piedmont region and aims to introduce a new generation of Americans to these internationally-renowned wines. Its series of events is intended to increase awareness around Italy’s “King of Wines” and engage consumers in understanding what makes Barolo Italy’s most highly-regarded wine, in order to appreciate its value more fully. This year’s events will also coincide with Fontanafredda’s 160th anniversary.

“Barolo is a complex, unique wine,” says Fontanafredda owner Oscar Farinetti. “We at Fontanafredda have a unique story to tell as one of the region’s most renowned producers, as we celebrate the estate’s 160th anniversary this year. We see Fontanafredda’s Barolos as the definition of accessible luxury, and I am so pleased to welcome fans new and old to the third edition of Barolo Week[s], which is an incredible opportunity for wine lovers to experience such amazing, benchmark wines.”

Barolo Week[s] is part of an international promotion, with events, dinners and tasting experiences organized in locations around the world, including Canada, Mexico, Malta, Germany, Switzerland, Iceland, United Kingdom, Sweden, Holland, Japan, Taiwan, South Korea and the United States. 

The lineup in the U.S. includes Barolo tastings for trade, press and the public at the New York City, Chicago, Los Angeles and Boston locations of Eataly, the quintessential Italian culinary marketplace.

The main ticketed events open to the public will be a Barolo Master Seminar with Fontanafredda on October 22 in Los Angeles, a “King of Wines” Barolo Dinner on October 23 in Chicago, a Barolo & Beyond Tasting on October 24 at New York City’s Flatiron location and a Barolo Wine & Dine Tasting and Dinner on October 25 in Boston.

In addition to the public events, Taub Family Selections, Fontanafredda’s US importer, will host a series of comprehensive masterclasses and tastings for trade and press in New York, Los Angeles and Boston, led by Fontanafredda’s General Manager Roberto Bruno and Wine Enthusiast’s lead Italian critic, Kerin O’Keefe. The masterclasses will focus not only on the various expressions of Barolo, but also on top cru sites exclusive to Fontanafredda, the newly-released Barolo MGA (Menzione Geografica Aggiuntiva) and rare, old vintages dating back to 1982.

A by-the-glass program of a selection of Fontanafredda’s wines will be featured in each restaurant in all of Eataly’s US locations: Boston, Chicago, Los Angeles and New York City’s Downtown and Flatiron locations. The wines available are: Alta Langa Contessa Rosa Rosé, Serralunga d’Alba Barolo DOCG, Proprietà in Fontanafredda MGA Barolo DOCG and Vigna La Rossa Barolo DOCG current and library vintages.

Fontanafredda’s Barolos are also poured at other restaurants in the cities where the Barolo Week[s] events are being held, including North Italia (multiple locations) and the Disneyland Hotel in the Los Angeles area; Bowery Road, Tessa and Rossopomodoro in New York City; and Strip by Strega and Nebo in Boston.

In addition, to commemorate the wine estate’s milestone, a special, limited-edition Fontanafredda Barolo 160th Anniversary Vertical Collection will be available for purchase. The collection will include six outstanding vintages of Barolo Riserva: 1982, 1996, 1998, 1999, 2000 and 2010. The wines come in a wooden case, and each label depicts a unique chapter of the estate’s 160-year history. Only 925 cases will be available.

The main calendar of the Barolo Week[s] events is as follows:

  • Oct. 22: Barolo Masterclass for press and trade at Eataly Los Angeles (by invitation)
  • Oct. 22: Barolo Master Seminar with Fontanafredda for consumers at Eataly Los Angeles
  • Oct. 23: The “King of Wines,” Barolo: A Wine Dinner through the UNESCO Hills of Piedmont for consumers at Eataly Chicago
  • Oct. 24: Barolo masterclass for press and trade at Eataly NYC Flatiron (by invitation)
  • Oct. 24: Barolo & Beyond: A Taste through the UNESCO Hills of Piedmont for consumers at Eataly NYC Flatiron
  • Oct. 25: Barolo masterclass for press and trade at Eataly Boston (by invitation)
  • Oct. 25: Barolo Wine & Dine Tasting and Dinner for consumers on October 25 in Boston

To stay updated on all the details of the exciting Barolo Week[s] celebrations, please visit http://us.baroloweek.com/ and be sure to follow Fontanafredda on Facebook (@fontanafreddawines) and Instagram (@fontanafreddawines), and across all channels at #baroloweek. 

About Fontanafredda: For over 160 years, Fontanafredda has been producing outstanding Barolo from its winery in Serralunga d’Alba, in the heart of the Barolo region of Northwest Italy. Founded in 1858 by Vittorio Emanuele II, the first King of Italy, Fontanafredda has since been a favorite of Italy’s nobility and wine lovers alike. Today, the winery is owned by Oscar Farinetti, the founder of Eataly, and the wines imported to the U.S. include the Vigna La Rosa Barolo, Serralunga d’Alba Barolo and Barolo Proprietà in Fontanafredda MGA, among others. In the United States, Fontanafredda is imported by Taub Family Selections. For more information, please visit http://www.fontanafredda.it.

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