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70 Major Buyers Focus on Vinexpo Explorer in Sonoma County to Drive International Wine Growth

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SANTA ROSA, CA (September 5, 2018)– Sonoma County Vintners is proud to partner with Vinexpo to host the second annual edition of their unique ‘Explorer’ business-generating event in Sonoma County, September 23-25.

This year 70 buyers from 27 countries will connect directly with the producers of 60 wineries from across Sonoma County in an intensive two-day schedule of winery visits, networking dinners, bespoke One-to-Wine business meetings and masterclasses.

Reflecting Vinexpo’s international growth, Vinexpo Explorer is a new business-making touring concept which puts the spotlight on a specific country or region. Vinexpo has selected and invited the relevant worldwide buyers making the event in Sonoma not only exclusive, but genuinely unique. Their different backgrounds and nationalities reflect Sonoma County’s drive for export development. Participating in Vinexpo Explorer can provide a significant competitive edge among competitors in targeted wine-producing regions.

The independent spirit of the Sonoma County winemaking community, the caliber of artisanal wines, and the diversity of this region are best understood when experienced in person,” said Caroline Shaw, Executive board of directors, Sonoma County Vintners, and executive vice president, Jackson Family Wines. “We welcome the opportunity to introduce our area to such a prestigious international audience. By combining the discovery of our region with meaningful connections between senior buyers and decision makers, Vinexpo Explorer will forge strong, long-term business relationships.”

About Sonoma County Vintners

Sonoma County Vintners is the leading voice of Sonoma County wine, dedicated to raising awareness of Sonoma County as one of the world’s premier wine regions, noted for its heritage of artisan winemaking, distinct growing regions, and extraordinary quality. Founded in 1944, Sonoma County Vintners represents more than 200 wineries and affiliated businesses throughout the Sonoma County.

About Sonoma County

Sonoma County is one of the wine world’s ideal growing regions with great potential for more grape growing and winemaking. There are many diverse wine growing regions in Sonoma County. Each has a unique climate and geography and directly correlates to the wine produced. While Chardonnay, Pinot Noir and Cabernet Sauvignon are the most prevalent grape varieties, Sonoma County is home to more than 60 diverse varieties for wine drinkers to discover.                    

About Vinexpo

Since its establishment in Bordeaux in 1981, Vinexpo has been a leading organizer of events for the wine and spirits industry. In 37 years, Vinexpo has developed a unique understanding of the market and an extensive network of key distributors around the World. The brand currently runs exhibitions in five set locations (Bordeaux, Hong Kong, New York, Tokyo and soon Paris), and the touring event Vinexpo Explorer. The Group also publishes every year the Vinexpo/IWSR Report, which is the most comprehensive survey of the global consumption of wine and spirits.

For more information join Vinexpo on http://www.vinexpo-explorer.com/.

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