Enhanced Brut Rosé Small Size Package Hits Shelves this Month
Guerneville, CA, (August 22, 2018) – Yes way… Korbel Brut Rosé minis are here to stay – all year long. Korbel California Champagne today announced the re-release of its Brut Rosé 187ml size offering. With a little summer left to savor, these tiny bottles are hitting shelves nationwide just in time to toast the close of one season and welcome the next with this popular year-round sparkler.
The blushing, bubbly beverage is no longer reserved as a traditional summertime sipper, but today a trendy and refreshing cocktail option fit for any time of the year. According to Nielsen, the Brut Rosé segment has seen 24.6% growth over the past year – greater than any other sparkling wine varietal. With the release of the new 187ml bottles, Korbel is offering consumers multiple ways to enjoy this wide-appeal, pink sparkler. In addition, research indicates that more wine drinkers are enjoying rosés year-round, making Korbel Brut Rosé minis the perfect fit for end-of-summer celebrations, upcoming fall tailgates and holiday gifting. As one of Korbel’s most award-winning and fastest-growing products, this slightly sweet small-size option is sure to be a hit as a single serve, or shareable option at any occasion.
Initially produced from 2007-2013 in flint glass bottles, Korbel’s new and improved Brut Rosé introduction is packaged in green glass, allowing the product to stay fresh longer with protection from the sun and heat. The new Korbel Brut Rosé 187ml bottles feature a blush pink label with the renowned Korbel logo displayed on the metallic-etched shield. The mini bottle is topped with a cap closure and the brand’s iconic white capsule. Elegant yet stylish, the package reflects the premium essence of the award-winning bubbly inside. Delicate and crisp, featuring bright flavors of strawberry, cherry and melon, its medium-dry, slightly sweet style makes it one of the most versatile varietals, perfect for sipping or mixing.
The Korbel Brut Rosé four-pack is available for purchase at select retail locations now, with a suggested retail price of $12.99. Korbel also offers its most popular Brut and its Sweet Cuvée varietal in a 187ml four-pack size. Consumers can visit Korbel’s online shop to customize shipments of small-size sparklers.
Established in 1882, Korbel Champagne Cellars produces the United States’ favorite méthode champenoise champagne. Owned and managed by the Heck family since 1954, Korbel currently makes 11 California champagnes and a small amount of still wine. In a separate facility, Korbel also produces one of the country’s most popular brandies.
Korbel NV Brut Rose, 187ml; Pinot Noir, Sangiovese, Gamay, Zinfandel, Chenin Blanc; abv-12%; cases-10,000 9L; srp-$12.99 / 4-pk