Home Industry News Releases Sterling Vineyards Invites Fans to Turn Up the Night with Live Nation

Sterling Vineyards Invites Fans to Turn Up the Night with Live Nation


Celebrity Stylist Micaela Erlanger shares her Sterling Style & Sips concert style

Micaela ErlangerNAPA, CA, August 2018 – Iconic Napa Valley winery Sterling Vineyards announces official sponsorship of 14 Live Nation venues in the United States through 2019. In partnering with the world’s largest live entertainment company, California’s finest selection of Sterling Vineyards Vintner’s Collection and Napa Valley wines will be served by the glass and bottle.

Taking it a step further, Sterling Vineyards launched the Turn Up the Night program – a special website, Turnupthenight.com that invites consumers to participate in a sweepstakes for a chance to win an exclusive Ultimate Concert Experience. One lucky winner will receive a grand prize trip for two to a Live Nation concert of their choice, including round-trip airfare, hotel accommodation and transportation. Consumers also have a chance to win Concert Cash prizes, redeemable for Live Nation tickets and official merchandise (where available).

To celebrate the sponsorship, Sterling Vineyards enlisted celebrity fashion stylist, Micaela Erlanger, as the winery’s Sterling Style & Sips Ambassador to share her tips for the ultimate polished concert-going style. Micaela, a self-described “glamour-girl,” known for her impeccable styling of A-list celebrities such as Lupita Nyong’o, Michelle Dockery and Constance Wu, is the perfect embodiment of the Sterling Vineyards brand mantra of Always Polished, Never Dull.

“’Elevate’ and ‘polish’ are my go to words when getting ready for a great night out, so this was a natural fit to share my Sterling Style & Sips tips for an elevated concert-going experience,” Micaela Erlanger shares. “Concert style, whether that means a dash of sparkling jewelry, a red lip, or a glass of the perfect Sterling Vineyards Vintners Collection Chardonnay to pair with your outfit, is all about keeping things Always Polished and Never Dull!”

Micaela’s chic and refined style seamlessly align with Sterling Vineyards’ position at the intersection of fashion and sophistication, with a dash of mischievous fun. Her tips, featured on film here, cover everything to make for a chic and fabulous concert night out, from how to get ready for a concert while enjoying Sterling Vineyards wine to adding the perfect accessory to elevate their style for the ultimate night out.

About Sterling Vineyards:

Sterling Vineyards was founded in 1964 by Peter Newton, an Oxford scholar. With a fondness for Bordeaux varietals, Newton realized the potential in Calistoga for growing excellent merlot and bottled the first single varietal merlot in 1969. Sterling Vineyards quickly put Napa on the map for creating top quality wines. The winery itself is an architectural icon in Napa Valley. Modeled after a Greek monastery, Sterling Vineyards was the first winery ever built with the visitor in mind and the only winery in the world with an aerial tram. Today, Sterling Vineyards is one of the most visited wineries in Napa Valley and one of the largest landowners, which provides immense opportunity for crafting world-class wines. Pioneers the first ever rosé festival at the property, the annual RoséFest will be held for the third year on June 8, 2019. Additionally, Sterling Vineyards is the official wine sponsor for the Emmys for the third year in a row. For more information, visit sterlingvineyards.com or follow on Facebook.com/SterlingVineyards, Instagram @SterlingVineyards or Twitter @SterlingWines.

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