Top U.S. Winemakers Endorse Natural Cork as their Preferred Closure for Wine
The Portuguese Cork Association (APCOR), the employers’ association of the cork sector that represents, promotes and carries out research in the Portuguese cork industry. It was created in 1956 and is based in Santa Maria de Lamas, in the council of Santa Maria da Feira, at the heart of the cork industry. Cork closures have seen significant growth in terms of overall sales and of market share overall. Natural cork has continued to be the most popular and highest quality wine closure, now with seven in every ten bottles worldwide being finished with cork. Natural cork wine closures both preserve the quality and character of the wine while saving old-growth cork oak forests and a centuries-old way of life. By means of sustainable harvesting, the cork industry has directly helped climate change initiatives by saving Europe’s largest oak forests from deforestation, which naturally absorb greenhouse gases.
As part of an ongoing global educational campaign, APCOR unveiled today the first-ever U.S. television advertisement campaign featuring top winemakers sharing personal and professional anecdotes as to why they support natural cork, to reach the wine industry, wine drinkers and the American public. Participating wineries and winemakers include Winemaker Corey Beck of Francis Ford Coppola Winery, Maggie Kruse of Jordan Winery, Katie Madigan of St. Francis Winery & Vineyards, Richie Allen of Rombauer Vineyards, and Tim Bell of Dry Creek Vineyard.
The advertisements will run in Sonoma, Napa and Santa Rosa on Comcast. Channels include CNN, MSNBC, FOX NEWS, FOOD NETWORK, and HGTV.
A duration of four-weeks starting from August 15, 2018 to September 12, 2018. The ad will run five to six times per day on each channel (approximately three to four times during the morning/afternoon, and twice in the evening).