Accolade Wines introduces stylish Italian wine, at the intersection of rosé and sparkling wine categories, to a market that can’t get enough pink wine and bubbles
Healdsburg, CA – Accolade Wines North America introduces Da Luca Sparkling Rosé to the U.S. market, where wine lovers and casual wine drinkers alike can’t quench their thirst for pink wine. This elegant sparkling rosé is an equal blend of Merlot and Raboso from the Veneto region in Northern Italy with a fruity bouquet and vibrant notes of raspberry and strawberry.
Located in the heart of Sicily, Da Luca was founded as a celebration of everything great about Sicilian wine. As the brand’s popularity grew, the winemaking team took their flair for creativity to other regions of Italy renowned for high quality, authentically Italian wines. To create Da Luca Sparkling Rosé, the winemaking team worked closely with small grower-producers around the Veneto region.
“Prosecco is leading the way with consumers in enjoyment of sparkling wines,” says Senior Brand Manager Stephanie Hahn. “So, as part of the Da Luca family, our Da Luca Sparkling Rosé is well positioned to capitalize on these continually growing trends of both rosé and sparkling wine consumption,” she continues.
Da Luca Prosecco has increased market share and penetration and enjoyed nearly 60 percent growth year over year according to Nielsen data. Nielsen reports that sales of still rosé have risen sixty-five percent since 2017. Meanwhile, sparkling rosé sales jumped by sixteen percent.
The suggested retail price for Da Luca Sparkling Rosé is $13.99. The wine is distributed nationally through Southern Glazer’s Wine & Spirits and others.
About Accolade Wines
Headquartered in Australia, Accolade Wines is the world’s fifth largest wine company by volume, delivering approximately 38 million, 9 litre cases to over 140 countries annually. Drawing on a proud heritage with the first grapes treaded in 1853 at Hardys winery, Accolade Wines has evolved into a global wine company with an extensive portfolio of quality wine brands. Accolade Wine’s vision is to be the world’s leading provider of New World wines and was the first wine company to have a footprint in all major New World regions. With three out of the top 10 wine brands in the UK, and two of the top ten in Australia, the company’s enviable portfolio is led by Hardys and includes Houghton, Grant Burge Wines and Banrock Station (Australia), Waipara Hills and Mud House (New Zealand), Geyser Peak and Echo Falls (United States), Kumala & Flagstone (South Africa), and Viña Anakena (Chile).
