Legend and Vintner Jean-Charles Boisset Expand Collaboration with Fourth Wine, Pop-Up Tasting Experience
ST. HELENA, CA (JUNE 29, 2018)— Grammy, Golden Globe, Tony and Oscar-winning singer, songwriter, humanitarian and philanthropistJohn Legend kicked off the first-ever “Summer of LVE.” The official beginning of summer marked the debut of the fourth wine for LVE: Legend Vineyard Exclusives, as well as a pop-up tasting experience in Beverly Hills. Legend and Raymond Vineyards Proprietor Jean-Charles Boisset announced the release of LVE Côtes de Provence Rosé, which is available at Héritage Invites LVE & JCB, a collaboration with Héritage Fine Winese in Beverly Hills. LVE also hosted a celebration and intimate performance with Legend in conjunction with Airbnb Concerts June 21 in Los Angeles.
Just in time for summer, rosé lovers now have the opportunity to indulge in LVE Rosé, currently available for purchase online, at Héritage in Beverly Hills and by joining the LVE Collective wine club. The 2018 vintage will be available via national distribution in 2019. The grapes for LVE Rosé were grown in the Montagne Sainte-Victoire region of Provence in France, an area where stony and limestone soils bring out the fresh flavor notes and sweet aromas in the wine, which is a blend of 60% Grenache, 25% Cinsault and 15% Syrah. The new rosé (SRP: $25) joins the growing lineup of critically acclaimed LVE wines, including a Chardonnay (SRP: $45), Cabernet Sauvignon (SRP: $85) and Red (SRP: $50).
“I’ve been excited to develop the LVE Rosé for quite a while. Chrissy and I both love rosé, and we enjoy serving it to our friends. It’s the perfect complement to a beautiful summer day with the ones you love,” said Legend. “I feel so fortunate to be able to bring my passions to life with the help of Jean-Charles Boisset and the Raymond Vineyards’ team, and look forward to celebrating the ‘Summer of LVE’ with my family, friends and fans everywhere!”
“LVE Rosé captures summer in a glass! The newest addition to LVE wines will let wine lovers celebrate the season in style — both in their own homes and at our new, gorgeous pop-up destination at Héritage Fine Wines,” said Jean-Charles Boisset. “We are thrilled to be expanding our partnership with John with another amazing wine and an additional experience that will capture the energy and passion of LVE!”
The Héritage Invites LVE & JCB pop-up destination gives guests the opportunity to sample the portfolio of wines from LVE and JCB (Jean-Charles Boisset’s signature wine collection). The location also offers JCB jewelry as well as exclusive events for both brands. LVE Collective members receive perks, including 20% off the purchase of LVE and JCB wines. The pop-up space is located inside Héritage Fine Wines, a wine bar and retail shop as well as French bistro owned by founder Jordane Andrieu, at 467 North Canon Drive in Beverly Hills.
To officially kick off the “Summer of LVE,” Legend and Boisset partnered with Airbnb Concerts for a special concert experience June 21 to coincide with the summer solstice. The event featured an intimate performance by Legend and the opportunity to taste LVE wines, including the new LVE Rosé. All proceeds from the event benefitted FREEAMERICA, a nonprofit started by Legend.
For more information on LVE wines, the membership-only LVE Collective and the Summer of LVE, please visit www.lvewines.com.
About Raymond Vineyards
Raymond Vineyards, founded in 1970, comprises nearly 400 acres in Rutherford, St. Helena and Jameson Canyon. Five generations of the Raymond family created a Napa icon, with an enduring reputation for elegant wines with a beautiful balance of finesse, power and complexity. Today, guided by the vision of Proprietor Jean-Charles Boisset, Raymond Vineyards is one of the wine world’s most dynamic winery destinations. Highly-ranked wines are crafted by Winemaker Stephanie Putnam and Consulting Winemaker Philippe Melka from Raymond’s certified organic and Biodynamic® estate vineyards and select long-term vineyard partners. The winery’s guest experiences unite education, passion and entertainment, offering diverse opportunities to explore wine. The solar-powered winery is certified organic by CCOF, Demeter Biodynamic, Napa Green, Fish Friendly Farming and California Sustainable Winegrowing Alliance. To learn more, please visit: www.raymondvineyards.com.
About Boisset Collection
Boisset is a family-owned collection of historic and unique wineries bound together by a common cause: authentic, terroir-driven wines in harmony with their history, their future and the land and people essential to their existence. With more than twenty-five historical and prestigious wineries in the world’s preeminent terroirs, including the Côte d’Or, Beaujolais, Rhône Valley, California’s Russian River Valley and the Napa Valley, each house retains its unique history, identity, and style, and all are united in the pursuit of fine wines expressive of their terroir. Boisset Collection has also branched out beyond wine to offer luxury goods, both of its own design and from partnerships with historic companies such as Baccarat, Lalique, Christofle and Bernardaud. To learn more about the Boisset Collection, please visit www.boissetcollection.com.
About Héritage Fine Wines
Located in the heart of Beverly Hills, Héritage Fine Wines is a wine bar and tasting lounge as well as wine boutique and café. Vintner Jordane Andrieu, the owner of a biodynamic wine estate near Meursault in Burgundy, opened the space in 2015 to provide guests the opportunity to drink and eat as though they were in France. Héritage features wines that are organic, biodynamic or natural and traditional French foods to accompany them. Héritage provides exceptional hospitality with knowledgeable service that offers an interactive education in fine wines and reflects the harmonious equilibrium between authenticity of experience and high quality products.
