Lake County. Visit the new LakeCountyWine.org to discover why.
June 20, 2018 (Lake County, California) – The Lake County Winegrape Commission (LCWC) and Lake County Winery Association (LCWA) have launched a new website highlighting Lake County wine country. LakeCountyWine.org is an educational resource for both wine trade and consumers, who wish to discover and educate themselves on this up-and-coming region.
Elements of this new educational resource include specifics on what makes the area unique for grape growing, as well as in-depth information on the geology, climate, and people of the area. For example, the site discusses the area’s past vulcanism, the influence it’s had on the area’s geography, and how this factor contributes to uniqueness of Lake County’s wines.
“It’s an exciting time for Lake County,” said Debra Sommerfield, President of LCWC. “We’ve seen a lot of interest from sommeliers and other industry contacts wanting more information about our region. We’re thrilled to be able to present this new online resource for the wine trade and enthusiasts.”
“This website is a great resource for people all around the world,” agreed Jonathan Walters, Chairman of the LCWC Board of Directors. “It provides an opportunity to learn about our wines and high-elevation growing region.”
Everything about Lake County Wines is Now Just a Click Away
Detailed information on each of Lake County’s five existing appellations (AVAs) and its two proposed AVAs explains how each sub-region is different. New website features include videos and quotes from the growers and winemakers to give visitors a closer look at what makes Lake County a great place for wine.
“The Lake County wine region is a place where you can still meet the owners and wine makers while enjoying a wonderful experience and exceptional wines,” said Cindi Olof, Chair of the Lake County Winery Association Board.
Andy Beckstoffer, Owner of Beckstoffer Vineyards, shares these sentiments. “In 1997, we invested in over 1,000 plantable acres in the Red Hills of Lake County, beginning the modern era of premium vineyard planting in Lake County because we knew the area had great potential. We established the Red Hills AVA in 2004 along with several other growers. For more than 20 years, we’ve been stewards to that land and have been enchanted by the results. I’m happy to see Red Hills and Lake County get the recognition they deserve and am pleased that this new website will educate the public on this wonderful place.”
The new website is just part of a greater program to educate the public on the wines of Lake County. In addition to the website, the Lake County Winegrape Commission supported curriculum development and presentation of materials that were included in this website as well as in-market trade seminars, and wider participation in national events. In August, the Lake County Winegrape Commission will be showcasing wines to attendees at the TEXSOM Conference and at the San Diego Bay Food & Wine Festival in November.
Wine educators or educational organizations interested in using course materials in their instructional endeavors may contact the Lake County Winegrape Commission.
About the Lake County Winegrape Commission
Established in 1991, the Lake County Winegrape Commission (LCWC) has been instrumental in developing the Lake County region’s unwavering commitment to farming high-quality winegrapes. A state agency with oversight by the California Department of Food & Agriculture, LCWC represents approximately 180 winegrape growers farming more than 9,500 acres of vineyards in Lake County and works on behalf of those growers in the areas of marketing, research, and education.
For more information, call (707) 279-2633, or visit www.lakecountywinegrape.org.
About Lake County Winery Association
The Lake County Winery Association (LCWA) is a non-profit organization founded in 2007 by a dozen wineries. Today, LCWA serves over 40 vintners and associate members who share a mission to promote awareness of Lake County’s excellent wine industry, high elevation wines and tourism opportunities. Through partnerships with the County of Lake, the Lake County Winegrape Commission and other organizations, LCWA strives to promote the County’s unique and distinct rural attributes—our lake, our mountain, our air, and our land. LCWA is committed to sustainable farming and winery operation practices and is committed to our community and its members. To learn more about LCWA, visit www.lakecountywineries.org or email [email protected].