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Women for WineSense Winemaking & Viticulture Roundtable Presents May 16th “Powerful Communication and Presentation Skills” with Richard Butterfield at Artesa Winery


NAPA, CALIFORNIA | May 16, 2018:  Wednesday, May 16, 2018, from 3:00 p.m. to 5:30 pm., the Napa | Sonoma chapter of Women for WineSense’s (WWS) Winemakers’ & Viticultural Roundtable will present “Powerful Communication and Presentation Skills,” in an interactive workshop with nationally acclaimed Fortune 100 communication, presentation and media skills consultant and coach, Richard Butterfield of Butterfield Speaks at the Carneros hilltop estate of Artesa Vineyards & Winery, 1345 Henry Road, Napa, CA, 94559.

ABOUT THE EVENTFrom the Board rooms, courtrooms, TED talks, science conferences, IPO pitches or anytime the spotlight is on, it’s time to shine. Mr. Butterfield and his team help clients in every profession create impact and get results through excellence in communication, presentation and media skills.

This presentation and mini-workshop will help our members tell a more compelling story and communicate with clarity and confidence. The program will include a full outline of Mr. Butterfield’s strategic approach, plus actual practice breakouts on two specific core building blocks for more powerful, polished and persuasive communication skills. Pre-reading chapters from the speaker’s book, “It’s Showtime!  Communication and Presentation Skills for Every Profession,” will be sent individually to members registered by May 14th.

The roundtable will open at 3:00 p.m. with a welcoming reception of estate wines, fellowship and networking followed by a 3:25 p.m. behind-the-scenes tour with Artesa’s hosts Ana Diogo-Draper, Director of Winemaking, and Susan Sueiro, President. At 3:50 p.m., the group will gather for announcements, a wine refresher then enjoy the speaker’s program.

Attendees are strongly encouraged to bring a bottle or two of their wine as thanks for both the Roundtable host team and guest speaker.  

RSVP DETAILS:  Please, no walk-ins.  The free roundtable meeting is open to WWS Winemaking and Viticulture Roundtable members and qualified interested women winemakers and viticulturists that have emailed and received RSVP guest confirmations through the Roundtable Chair. Carpools from both Napa and Sonoma hubs are available.

To  RSVP, or for any questions on this event or future WWS Winemaking Roundtable events, please contact the Chair, Julie Lumgair ([email protected]).

ABOUT THE SPEAKER:  Richard Butterfield works coast to coast as a strategic communication, presentation and media skills consultant, conducting workshops and coaching sessions for business executives, physicians, lawyers, entrepreneurs, and other professionals. He specializes in high stakes presentations, program and product messaging, product launches, public speaking, media training, and facilitation.

His approach to persuasive presentations draws on his extensive experience as an actor, acting teacher, and director and is informed by a decade of public relations and marketing experience. A Stanford University graduate, he received his master’s degree from the renowned American Conservatory Theater MFA program, where he later served as Conservatory Dean.

ABOUT THE HOSTS:  Ana Diogo-Draper, Director of Winemaking at Artesa, was born and raised in Portugal, then moved to California in 2005 to join the team at Rutherford Hill Winery.  In 2013, she joined Artesa, and was appointed Director of Winemaking in 2015. Known for her collaborative approach, she thrives in the fast-paced winery environment and excels at a wide diversity of experience from quality control assurance to creative applications such as sensory analysis and blending.

Ms. Diogo-Draper holds a B.A. in Agriculture Engineering from the University of Évora, situated in the middle of Portugal’s historic cork industry.  Her experience with old world winemaking encouraged her to explore new regions and varieties, and to study a broad spectrum of subjects which all contribute to her unique perspective and creative style of winemaking.

Susan Sueiro, President, joined Artesa in 2015 after more than ten years at Vineburg Wine Company in Sonoma, most recently as vice president, responsible for strategic planning, marketing, direct sales and operations for sixth-generation winery Gundlach Bundschu and Bartholomew Park. Ms. Sueiro also served as director of marketing communications and web development for Kendall-Jackson Wine Estates, responsible for marketing strategy, internet development and consumer loyalty programming. She holds a B.S. from Duke University. 

ABOUT THE HOST WINERY:    Artesa Vineyards & Winery sits high on a Carneros hilltop.  The winery’s roots date back to the 1980’s when the Raventós family, heirs of the Spanish winemaking dynasty Codorníu, began acquiring land in Napa Valley.  In 1997 it was named Artesa, from the Catalan word for handcrafted.  Today, Artesa focuses on producing small lots of varietals for which the Carneros is best known.  In addition to several distinct bottlings of pinot noir and chardonnay, the winery is known for its vintage estate sparkling wine and highly limited cabernet, tempranillo and albariño wines, all available exclusively at the winery.  Artesa’s new 2017 tasting salon reflects both the winery’s native and adopted homes, drawing inspiration from the art, culture and nature of both Barcelona and the Bay Area.

ABOUT THE WINEMAKING & VITICULTURAL ROUNDTABLE: This Roundtable meets approximately six times a year, taking a harvest break.  It is a great time to expand skills while reconnecting and meeting new industry professionals.

Roundtable Chair, Ms. Lumgair noted, “Our past meeting topics have focused upon the C-suite professional skills and other key industry insights women winemakers and viticultural professionals need but aren’t always easy to get in their daily work environment.”

She further explained that, “Held at some of Napa and Sonoma’s finest host wineries, these programs have been a fantastic opportunity for women winemakers and viticulturists to connect directly, in a friendly professional forum, with experts that they otherwise wouldn’t get to meet for personal advice and questions.  Some of our recent speakers have included leading wine publication critics and senior editors, expert industry entrepreneurs and international academic coaches, global sensory consultants, sommeliers, media trainers, CFO’s and GM’s in panel discussions and key recruiters.”

Professionally qualified winemaker and viticulture guests may attend up to two Roundtables before deciding to join.  To RSVP, or for any questions on this event or future WWS Winemaking Roundtable events, please contact the Chair.

ABOUT ADDITIONAL WWS ROUNDTABLES:  WWS’ eight current professional roundtables serve to provide a welcoming and confidential environment to meet in small peer groups on a bi-monthly or quarterly basis. Members network, provide advice and support for one another, as well as foster educational occasions by inviting guest speakers in their fields and discussing ‘hot issues’ facing members in their day-to-day work. Multiple Roundtables have developed for WWS industry members in finance, accounting, human resources, winemaking/viticulture and marketing/direct-to-consumer fields.

The Napa/Sonoma Chapter currently has more than 400 members of which 80% are wine industry professionals. To join or learn more about WWS’ roundtables, please visit www.womenforwinesense.org.  For inquiries about  other WWS roundtables for additional functions besides winemaking and viticulture, contact the Napa| Sonoma Chapter’s Roundtables Director, Lisa Bishop Forbes, [email protected] 

ABOUT WOMEN FOR WINESENSE:  WWS is a not-for-profit organization 501(c)6.   The Napa| Sonoma Chapter founded in 1990 is the founding chapter of this national organization which provides outstanding educational and networking opportunities to both wine industry professionals and wine enthusiasts by presenting educational, insightful and stimulating events in a welcoming, fun environment.  Both men and women of legal drinking age are welcome to join.  There is an exciting line-up of events planned for 2018 and 2019. 

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