Leaders in Sustainable Winemaking and Agriculture Seek to Expand Market Share for Key Wines and Estate Offerings
Napa Calif., April 30 2018 — Long Meadow Ranch today announced Colangelo & Partners Public Relations, – a fine wine, spirits, and food-focused integrated communications agency, its agency record to develop and execute its communications strategy to key trade, consumer and media stakeholders.
Under the new partnership, Colangelo & Partners will work to strengthen Long Meadow Ranch’s market presence through a strategic combination of media outreach, winemaker tours, press trips, influencer and experiential marketing, and events. Long Meadow Ranch joins renowned winemakers and organizations such as Aveníu Brands, Frescobaldi Toscana, Wines of Greece, Charles Krug and Maison Marques and Domaine.
“As we continue to elevate both our portfolio and on-site experiences, including the upcoming opening of our Anderson Valley tasting room, we are excited to have a partner that understands our priorities and can support our long-term goals,” stated Executive Vice President and Chief Operating Officer Chris Hall.
Hall continued: “We have experienced tremendous growth in recent years, and we want to constantly challenge ourselves to innovate and expand our operation in the most sustainable way possible.”
Established in 1989, Long Meadow Ranch now operates a dynamic business that comprises multiple wine estates, namely Rutherford, Mayacamas and Anderson Valley. Farmstead at Long Meadow Ranch in St. Helena also boasts an American farmhouse restaurant, chef’s table, outdoor café, farmer’s market, general store, and wine tasting bar.
Lead by the Hall family, Long Meadow Ranch is a pioneer of Full Circle Farming, an organic, sustainable, integrated farming system that relies on each part of the ranch to contribute to the health of the full operation. The Hall family is currently cultivating over 2,000 acres of land that produce grapes, olives, fruits, vegetables and pasture including one of the largest folds of Highland Cattle in the U.S.
About Long Meadow Ranch
Long Meadow Ranch is a family-owned agricultural enterprise producing estate-grown grapes and wine, olives and olive oil, grass-fed beef and lamb, fruits, vegetables, and eggs. The multifaceted operation includes the LMR Mayacamas Estate home ranch and the 90-acre LMR Rutherford Estate in Napa and the 145-acre LMR Anderson Valley Estate in Mendocino.
In addition, Long Meadow Ranch operates a general store and wine tasting bar in the historic Logan-Ives House, an outdoor cafe, a farmer’s market, and an acclaimed farm-to-table restaurant, all located at Farmstead at Long Meadow Ranch (738 Main Street, St. Helena in the Napa Valley). The destination location also includes working gardens and a variety of unique event spaces. Consistent with its time-honored motto of “Excellence through Responsible Farming,” Long Meadow Ranch is certified by the California Certified Organic Farmers.
About Colangelo & Partners
Colangelo & Partners specializes in premium food, wine and spirits brands, and has long established relationships with the key press that drive these business categories and help determine the industry leaders. Agency principals have years of experience in retail and distribution as well as communications, a rare combination that gives Colangelo & Partners invaluable insights into consumer purchasing behavior. The agency focuses on ‘closing the loop’ between creative communications programs, distribution, promotion, publicity and the consumer in order to maximize the efficiency of its communications programs and deliver measurable results. Founded in 2006, Colangelo & Partners was honored as one of the year’s top integrated communications firms at the 2013 Agency Elite Awards and for one of the best digital marketing campaigns at the 2014 Digital PR Awards.
