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Women for WineSense Winemaking & Viticulture Roundtable Presents “Been There, Built That” Entrepreneurial Leadership Skills April 25th with Pam Starr of Crocker & Starr


ST. HELENA, CALIFORNIA | April 16, 2018: The Napa | Sonoma chapter of Women for WineSense’s (WWS) Winemakers’ & Viticultural Roundtable will present “Been There, Built That,” Entrepreneurial Leadership Skills, Wednesday, April 25, 2018, from 3:00 p.m. to 5:30 pm at Napa Valley’s historic gem, Crocker & Starr, located at 700 Dowdell Lane, St. Helena, CA, 94574.

Our generous host is also the speaker, Pam Starr, co-owner, manager and winemaker of Crocker & Starr since its inception in 1997.  Get inspired and informed with “Been There, Built That,”  a conversation about critical entrepreneurial and leadership skills you can successfully apply no matter where you’re working, and you’ll absolutely need if you’re the boss.  Pam’s presentation will be filled with specific lessons learned along the way and Q&A to help attendees in their own career development including full scale vineyard, winery, brand and team development with a dose of financial finesse and DTC for good measure.


The roundtable will open at 3:00 p.m. with light bites, fellowship and networking followed by a 3:30 p.m. behind-the-scenes tour with Ms. Starr and Associate Winemaker, Evyn Cameron.   At 4:00 p.m., the group will gather for announcements then enjoy the speaker’s comments, followed by a question and answer session.

Attendees are strongly encouraged to bring a bottle or two of their wine as thanks for the Roundtable host team and speaker.  

Carpools from Napa and Sonoma are available.


Please, no walk-ins.  The free roundtable meeting is open to WWS Winemaking and Viticulture Roundtable members and qualified interested women winemakers and viticulturists that have emailed and received RSVP guest confirmations through the Roundtable Chair.  

To  RSVP, or for any questions on this event or future WWS Winemaking Roundtable events, please contact the Chair, Julie Lumgair  ([email protected]).


Crocker & Starr grows the five Bordeaux varietals (cabernet sauvignon, cabernet franc, merlot, petit verdot and malbec) as well as sauvignon blanc from the Crocker Estate, an 85-acre vineyard that has been continuously farmed since the 1870ʼs.  In 1971, Charlie Crocker and his wife Lucinda acquired the historic Dowdell property in St. Helena and decided to bring it back to life. Charlie began by replanting and selling grapes, making wine for family and developing vineyards he sold to other wineries.  Desiring to complete the resurrection of the old wine estate, in 1997 Charlie established Crocker & Starr with Pam Starr whose Bordeaux-style wine he greatly admired.   Their shared commitment to sustainable and organic farming techniques combine with cutting edge winemaking tools and hands-on dedication to produce consistently acclaimed estate wines that showcase their old world philosophy and new world fruit. 


This Roundtable meets approximately six times a year, taking a harvest break.  It is a great time to expand skills while reconnecting and meeting new industry professionals.

Roundtable Chair, Ms. Lumgair noted, “Our past meeting topics have focused upon the C-suite professional skills and other key industry insights women winemakers and viticultural professionals need but aren’t always easy to get in their daily work environment.”

She further explained that, “Held at some of Napa and Sonoma’s finest host wineries, these programs have been a fantastic opportunity for women winemakers and viticulturists to connect directly, in a friendly professional forum, with experts that they otherwise wouldn’t get to meet for personal advice and questions.  Some of our recent speakers have included leading wine publication critics and senior editors, global sensory consultants, sommeliers, media trainers, CFO’s and GM’s in panel discussions and key recruiters.”

Professionally qualified winemaker and viticulture guests may attend up to two Roundtables before deciding to join.  To RSVP, or for any questions on this event or future WWS Winemaking Roundtable events, please contact the Chair.


WWS’ eight current professional roundtables serve to provide a welcoming and confidential environment to meet in small peer groups on a bi-monthly or quarterly basis. Members network, provide advice and support for one another, as well as foster educational occasions by inviting guest speakers in their fields and discussing ‘hot issues’ facing members in their day-to-day work. Multiple Roundtables have developed for WWS industry members in finance, accounting, human resources, winemaking/viticulture and marketing/direct-to-consumer fields.

The Napa/Sonoma Chapter currently has more than 400 members of which 80% are wine industry professionals. To join or learn more about WWS’ roundtables, please visit www.womenforwinesense.org.  For inquiries about  other WWS roundtables for additional functions besides winemaking and viticulture, contact the Napa| Sonoma Chapter’s Roundtables Director, Lisa Bishop Forbes, [email protected] 


WWS is a not-for-profit organization 501(c)6.   The Napa| Sonoma Chapter founded in 1990 is the founding chapter of this national organization which provides outstanding educational and networking opportunities to both wine industry professionals and wine enthusiasts by presenting educational, insightful and stimulating events in a welcoming, fun environment.  Both men and women of legal drinking age are welcome to join.  There is an exciting line-up of events planned for 2018. 

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