New York, NY (April 2, 2018) – Today Magrino announced a new client, Mouton Cadet, one of the world’s best-selling and widely-recognized Bordeaux brands. Magrino is Mouton Cadet’s Agency of Record, handling all press relations for the U.S. Market. Mouton Cadet is known as a pioneer in their region, among the first to bring prestigious Bordeaux wines at great value to wine lovers around the world.
Created in 1930 by Baron Philippe de Rothschild, a visionary of his time and owner of famed first growth winery Château Mouton Rothschild, he was keen to bring the richness of the esteemed Bordeaux region to a broader audience. To do so, Mr. Rothschild made the decision to dedicate the 1930 Château Mouton Rothschild vintage to a new winery, which he called “Mouton Cadet.” The word “cadet” comes from his own place in the family, meaning “youngest child.”
Baron Philippe de Rothschild oversaw the winery until his death in 1988, when his daughter, Baroness Philippine de Rothschild, took over the family business. Baroness Philippine de Rothschild was determined to pursue the work and philosophy of her father – making Bordeaux accessible for all, and she was very successful in her endeavor. Under her management, she promoted the brand on every continent making Mouton Cadet the best-selling branded Bordeaux wine in the world.
In 2014, following Baroness Philippine de Rothschild’s death, she was succeeded by her children who continue to run the company to this day. Mouton Cadet is currently overseen by the third generation Rothschild family, chaired by Philippe Sereys de Rothschild. Mouton Cadet is currently sold in over 150 countries around the world.
“We are honored that Mouton Cadet has selected our agency to represent their historically renowned winery,” said Allyn Magrino, President and Chief Revenue Officer of Magrino. “We are thrilled for the opportunity to share the wonderful stories behind Mouton Cadet and the esteemed Rothschild family who have so artfully made the brand a global success.”
To find out more about this historic winery, please visit www.moutoncadet.com.
About Magrino
Magrino is an award-winning, preeminent lifestyle public relations and marketing agency which is celebrating its 25th year in business in 2017. The agency specializes in public relations, marketing, brand development, digital and social media marketing and communications for the world’s most revered luxury brands in travel, real estate, food, wine & spirits, fashion, beauty, health & wellness, home furnishings & design, and consumer goods. The agency combines breakthrough creative ideas, unparalleled strategic insights and intelligence to achieve marketing and business goals for every client. For more information visit www.magrinopr.com.
