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Hall & Walt Wines Announce Insider Brand Launch Party for a New Wine so Secret Its Name Is Classified


Emerging Luxury Wine Brand is led by Jennifer Brown & Winemaker Alison Frichtl

(ST. HELENA, CALIFORNIA – March 28, 2018) – HALL and WALT Wines, two of the world’s most notable Cabernet Sauvignon and Pinot Noir producers owned by Craig and Kathryn Hall, have announced plans to reveal the details and the name of an adventurous luxury wine brand on Saturday, May 5 at HALL St. Helena.

The next generation brand is led by the Halls’ daughter, Jennifer Brown, and winemaker, Alison Frichtl who has been part of the HALL and WALT winemaking team for the past seven years.

“This is the next generation of winemaking,” says Jennifer Brown. “We intend to make great wine and to have fun while we do it. Our new wine takes a bold stylistic approach, while focusing on unmatched winemaking quality. We want to appeal to an experience oriented wine consumer who is interested in precision wine crafting and who above all loves rich, flavorful wines that reflect their origin. ”

The intimate launch event is invite only, with a limited number of tickets offered to the public beginning March 29. The event is expected to sell out quickly, and will appeal to those who want to enjoy wine from a new perspective. Guests should come prepared to embrace the journey in addition to the destination, enjoying wines paired with experiences.

The event will include live music, adventure-based activities and farm-to-table bites. The set of family owned wineries remains tight lipped about details of the event plans and brand, and is committed to ensuring that the event will surprise and delight guests in attendance. This highly allocated wine will be in limited release and available at the winery, on line and in select restaurants.

WHAT: Insider Launch of a new wine brand by the makers of HALL & WALT Wines

WHO: HALL & WALT Family of Wines

WHEN: Saturday, May 5, 2018, 5:00 p.m. – 8:00 p.m.


HALL St. Helena
401 St. Helena Hwy. S
St. Helena, CA 94574
(707) 967-2626

TICKETS: $100 per person


For more information, please visit www.hallwines.com/classified and follow @classifiedwine #classifiedwine.

HALL: The Art of Cabernet

HALL produces award-winning Napa Valley Cabernet Sauvignon, available to taste and buy at two properties in Napa Valley as well as at hallwines.com. Owned by Craig and Kathryn Hall, its vineyard collection features seven Estate vineyards, of which five are California Certified Organic (CCOF). Led by Winemaker Steve Leveque, HALL’s portfolio includes 19 distinctive Cabernet Sauvignon bottlings highlighting the finest vineyards and sub-appellations of the Napa Valley.  The HALL St. Helena winery was the first LEED® Gold Certified Winery in the State of California in 2009 and earned another LEED® Gold certification for its high tech production facility and Tasting Room in 2014, making HALL a leader in green efficiencies. HALL’s 2008 ‘Kathryn Hall’ Cabernet earned the #2 spot in Wine Spectator’s “Top 100.”  Two other bottlings, the ‘Exzellenz’ and ‘Rainin Vineyard’ Cabernet Sauvignons have garnered multiple 100 point ratings in recent years. For more information about HALL, please visit www.hallwines.com or by calling 707.967.2626. @hallwines #artofcabernet.  

WALT: 1,000 Miles of Pinot

WALT specializes in premier Pinot Noir and Chardonnay sourced from the most coveted vineyards along the Pacific Coast, spanning 1,000 miles from as far north as the Willamette Valley to the Sta. Rita Hills in Santa Barbara County. Led by Winemaker, Megan Gunderson Paredes, WALT represents wines of a place – these special sites where thoughtful viticulture enables winemakers to create expressive wines that reflect the signature personality of each site. WALT farms three estate vineyards and partners with meticulous growers who aspire to share standards of quality. Owned by Kathryn Walt Hall and her husband Craig, WALT honors Kathryn’s parents, Bob and Dolores Walt, who were grape growers in Mendocino County since 1972 and nurtured Kathryn’s passion for vineyards and wine. The WALT Sonoma Square Tasting Room opened in 2012 and is located in Sonoma, CA and is open to the public. For more information, please visit www.waltwines.com or by calling (707) 933-4440. @waltwines #1000milesofpinot.



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