—2018 Wine Marketing Exchange introduces the inaugural Vinnie Awards, presented by Vinventions, Wine Business Monthly and The Wine Business Institute at Sonoma State University—
Napa Valley, CA (March 29, 2018) — Wine industry leader Vinventions announced today the launch of the first annual wine marketing Vinnie Awards for recognizing marketing excellence in the wine industry, and the open call for nominations. Winners will be announced at the upcoming 2018 Wine Marketing Exchange on May 3, 2018 at Sonoma State University’s Wine Business Institute and hosted in partnership with Wine Business Monthly.
Entries and third-party nominations can be submitted now through April 20, 2018 at thevinnies.org. Marketing creative, events or campaigns that ran in the 2017 calendar year are eligible, and will be judged by a panel of marketing experts from both inside and outside the wine industry. The 2018 Vinnies offer awards in four categories: Print Advertising, Digital Marketing, Experiential Marketing and Integrated Marketing Campaigns.
The awards will be presented in conjunction with the Wine Marketing Exchange, the annual marketing forum for senior wine industry executives hosted by Vinventions. This year’s theme is Breaking Conventions: The insights, technology and people disrupting the wine industry. All Vinnie Award finalists will be invited to attend the sold-out event.
The speakers and moderators at The Exchange this year include an impressive lineup of experts across various industries:
- Brian Baker, VP Sales & Marketing, Chateau Montelena Winery
- Keith Bruce, President, QuintEvents International
- Mary Jo Dale, Marketing Director for the Americas, Vinventions USA
- Kashy Khaledi, Proprietor, Ashes & Diamonds Winery
- Paul Mabray, Member Board of Directors, Emetry.io
- Rob McMillan, EVP and Founder, Wine Division, Silicon Valley Bank
- Sheri Morano, MW, Partner, Wine Ring, Inc. and Owner, Triangle Wine School
- Peter Oberdorfer, President, Tactic
- Michael Osborn, Founder, Wine.com
- Michelle Perry, VP Fine Wine Marketing and DTC, Constellation Brands
- Chad Richard, SVP Business & Corporate Development, Yelp
- Joe Rosenberg, SVP Emerging Business Development, Google
- Dan Schuette, Director of Beer & Wine, HEB
- Dale Stratton, VP Strategic Insights, Wine & Spirits, Constellation Brands
- Dr. Liz Thach, MW, Distinguished Professor of Wine at Sonoma State University
- Dr. Damien Wilson, Hamel Family Chair/Wine Business Institute at Sonoma State University
- Debbie Zachareas, Owner, Ferry Plaza Wine Merchant
To submit entries and nominations for the wine marketing Vinnie Awards, visit thevinnies.org.
The Wine Marketing Exchange is an invitation-only event for senior-level wine marketing executives. While the event sells out every year, seats do become available. To register for The Exchange waitlist and for more information, visit winemarketingexchange.com.
About the Wine Marketing Exchange
The Exchange is a forum organized by Vinventions. Now sponsoring our tenth event, we bring together marketing leaders from across the wine industry to discuss current and future trends in selling and marketing wine. It was created as an opportunity to connect with others in the category to share ideas and grow as individuals, and to advance marketing across the industry. While we focus on wine, we draw thought-leaders from many industries for their varied perspectives. We also invite select suppliers to participate in panel discussions or for presentations. Access to our events is by invitation only and we limit attendance to foster as much dialog as possible. For more information, visit the website at https://winemarketingexchange.com.
