Home Industry News Releases Bouchard Père & Fils Unveils a New Visual Identity

Bouchard Père & Fils Unveils a New Visual Identity


March 26, 2018, New York – Maisons & Domaines Henriot America is pleased to announce the release of a new visual identity for Bouchard Père & Fils. An icon of Burgundy since 1731, the historic domaine has enjoyed a redesign of its packaging and presentation.

The packaging has been redesigned in the spirit of simplicity and elegance. The new identity symbolizes a return by Bouchard Père & Fils to its history, but though its most contemporary expression to date. The logo is once again straight across and features the domaine’s signature serif font. The paper stock is once again white.

To support wine lovers in their discovery of fine Burgundy, Bouchard Père & Fils has chosen to present its range in three collections, with three corresponding levels of approach and tasting:

The Discoveries collection is an invitation to initiation. Bouchard Père & Fils has brought together all its Regional Appellation wines, as well as the Villages from the Côte Chalonnaise and the Mâconnais. It is the entrance key to discovering, understanding and sharing in the conviviality of Burgundy.

The Treasures collection presents the chance to learn about terroirs and their expressions. Bouchard Père & Fils has selected for this collection a series of Villages and Premiers Crus from the Côte de Nuits and the Côte de Beaune, as well as the Premiers Crus from the Côte Chalonnaise. They represent the richness and subtlety of the Burgundy’s climats.

Finally, the quintessence of Burgundy is expressed in the Icons collection. Bouchard Père & Fils has gathered together all its Grands Crus and added to these four emblematic, singular Premiers Crus (Beaunes Grèves Vigne l’Enfant Jésus, Beaune Clos de La Mousse, Beaune Clos St Landry and Volnay Les Caillerets). Indeed, these wines have contributed to its worldwide renown.



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