Bordeaux, March 13th 2018 – The cooperation between Wine in Moderation and Vinexpo, which was officialized in Bordeaux, will be looking to raise knowledge on wine, health and responsible drinking, to raise the significance of social responsibility in the alcoholic beverage industry and enhance the impact of the Wine in Moderation programme towards the wine business.
The Wine in Moderation Programme was created by the wine industry to inspire healthy lifestyles and well-being and contribute to the reduction of alcohol related harm. Acting as a partner to the wine and spirits industry, Vinexpo will use its network to convey the Wine in Moderation message.
George Sandeman, President of Wine in Moderation, comments “We are delighted to seal this new Partnership with Vinexpo, an international brand specializing in creating and developing major wine trade events worldwide. In conjunction, we very much look forward to growing the Wine in Moderation message globally”.
Wine in Moderation will provide guidance and support throughout the year, as well as during Vinexpo’s events, starting next May with Vinexpo Hong Kong. This new partnership will further reinforce the position of Wine in Moderation towards the international wine sector.
Guillaume Deglise, CEO of Vinexpo, declared “We see this commitment as an opportunity to promote the cultural values of wine as well as a responsible consumption. Vinexpo is proud to become an Associated Partner of the Wine in Moderation Art de Vivre Programme, which will be a great source of inspiration”.
Guillaume Deglise, CEO of Vinexpo and George Sandeman, President of Wine in Moderation
About Wine in Moderation – Art de Vivre Programme
Wine in Moderation–Art de Vivre is a programme created by the wine sector to inspire healthy lifestyles and well-being, and contribute to the reduction of alcohol related harm.
The Wine in Moderation programme builds on scientific evidence, education and self-regulation to organise and empower the entire international wine value chain, in raising awareness and knowledge about responsible drinking patterns and moderate wine consumption. Wine in Moderation is a common programme centrally coordinated and implemented nationally, with the capacity to adapt into local needs respecting cultural diversity.
Vinexpo organises wine and spirits events for industry professionals acting as the sector’s international partner since its establishment, in 1981, on the initiative of Bordeaux Gironde’s Chamber of Commerce and Industry. Through its 35 years B2B experience the Group has developed an in-depth understanding of the market, as well as establishing strong relationships with key distributors across the world. It runs exhibitions in five set locations (Bordeaux, Hong Kong, Tokyo, New York and soon Paris), and one touring show (Vinexpo Explorer). Vinexpo thus covers the three continents with the highest consumption rates, and continues to be the market leader for wine and spirits events as the go-to forum for producers and buyers..