NEW YORK – March 7, 2018 – This week’s Vinexpo New York wine and spirits tradeshow, held March 5-6, showcased 500 exhibitors from 23 countries, drawing a total attendance of 3,446. Given the extraordinary success of the 2018 event, the organizers will return to the Javits Center with an expanded show on March 4-5, 2019. Registration will open September 2018.
L to R: Ted Wirth, CEO, Diversified Communications; Mary Larkin, Executive Vice President, Diversified Communications; Martha Stewart; Guillaume Deglise, CEO, Vinexpo. Photo: Brandon Bibbins.
Highlights of Vinexpo New York 2018 included a press conference and tasting with Wine Origins Alliance – which works to ensure wine region names are protected, and not abused or miscommunicated, to consumers worldwide – and an appearance by Martha Stewart, who was meeting with suppliers to her direct-to-consumer wine service and scouting for new producers. Attendees packed into the numerous educational conferences and master classes, addressing such topics as the shifting patterns of consumption and production, the effects of climate change, the purchasing power of millennials, and the rise of e-commerce. The complimentary One to Wine Meetings matchmaking service facilitated more than 1,000 pre-scheduled meetings between attendees and exhibitors.
“We are so pleased with the quality of attendees at Vinexpo New York,” noted Fabiana Bracco, export manager of Uruguay’s Narbona Winery. “We have met some really important buyers from the United States and this has been a great opportunity for us to showcase wines of Uruguay.”
“Our expectations in launching Vinexpo New York were high and we are thrilled that they were exceeded,” commented Guillaume Deglise, CEO of Vinexpo. “The U.S. is in the spotlight right now given its status as the #1 consuming market in the world, and with interest in imported wines, especially among millennials, at an all-time high.”
“The Vinexpo and Diversified teams did a tremendous job pulling this together,” stated Mary Larkin, executive vice president of Diversified Communications, who produced the show. “Vinexpo New York has tapped into a booming market, and we’re excited to return next year with an even bigger event.”
About Vinexpo
Vinexpo was established in 1981 to organize wine and spirits events for the trade and act as the sector’s international partner. Vinexpo Bordeaux takes place in uneven years, while Vinexpo Hong Kong (formerly Vinexpo Asia-Pacific) has been held in even years since 1998. In 2014, Vinexpo expanded into the Japanese market with the launch of a third biennial fair, Vinexpo Tokyo. Vinexpo Hong Kong and Vinexpo Tokyo are now key events in the Asian wine and spirits trade calendar. In January 2017, Vinexpo initiated a new concept, Vinexpo Explorer, two days of business meetings and discovering vineyards. Vinexpo New York took place on March 5-6, 2018, opening doors to the U.S. market for international exhibitors. For more information, visit www.vinexpo.com. Join Vinexpo on Facebook, Instagram, Twitter, YouTube and LinkedIn.
About Diversified Communications
Diversified Communications is a leading international media company with a portfolio of face-to-face exhibitions and conferences, online communities and digital and print publications. As producers of these market-leading products, Diversified Communications connects, educates and strengthens business communities in over 14 industries, including: food and beverage, healthcare, natural and organic, business management and technology. Established in 1949 and headquartered in Portland, Maine, USA with divisions and offices around the world, Diversified Communications remains a privately held, third generation, family-owned business. For more information, visit: http://www.divcom.com.
