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Simple Life Captures Spring with New Rosé Offering


New Rosé Wine Shipping Now

SONOMA, CA (February 22, 2018) – Simple Life wines, one of the fastest growing brands from Don Sebastiani & Sons, today announced the launch of its new Rosé, shipping now. The Simple Life 2017 Rosé is a graceful California expression with delicate fruit aromas and flavors and a completely dry finish – sure to please even the pickiest of Rosé enthusiasts. The Rosé joins the current Simple Life portfolio of Chardonnay, Pinot Noir and Cabernet Sauvignon.

The Simple Life brand, launched in 2012, has enjoyed triple digit growth (+134%) within its short history. And the ‘Rosé The Day Away’ trend is far from over. Recent Nielsen (*52 weeks as of 12/30/2017) numbers indicate that Rosé remains one of the fastest growing wines, with the overall domestic Rosé category growing 83% in volume over last year. A large portion of the growth stems from the on fire $12-$14 segment which has seen 82% growth in volume over prior year and stacks up as a $15 million category. 

As with all of the Simple Life wines, grapes are sourced from select vineyards throughout California, keeping the focus on the best varietals from optimum regions. For this Rosé, winemaking looked predominately to Lodi, CA for high quality Syrah, Mourvedre and Barbera. The Simple Life Rosé retails for $12.99/per bottle and boasts a gleaming rose gold color in the glass, fresh aromas and flavors of wild strawberry, rose petal and jasmine floral notes with well-balanced acidity.

“I think our Simple Life wines really speak to the everyday wine consumer who is searching for and enjoying a lot of Rosé and we think this wine is a perfect fit,” Donny Sebastiani, CEO/President of Don Sebastiani & Sons said. “I want our wines to capture life’s mini-moments; weeknight dinner with friends, enjoying the sun-filled porch with your dog, toasting your kids 100% spelling test – these are the real-life moments that wine can enhance,” he added.

Simple pleasures are life’s treasure – for more information about Simple Life wines please visit www.simplelifewinery.com or call 707-931-2420

The Simple Life Philosophy:

We treasure this small town, California life and its simple pleasures – like walking downtown and shopping at family-owned grocery stores, cooking with fresh ingredients from local farms, and drinking wine made by our family and friends who have been here for generations. Enjoy the simple things in life; friends, family and a glass of wine.

About Don Sebastiani & Sons:

Don Sebastiani & Sons is a family-owned company rooted in the Sonoma Valley. Since 1904, the family’s adventures have included making and marketing products complementary to wine, and today, products range from wine to water and tequila, to nuts, sauce and high-end kitchen items. With a deep-rooted tradition and a continual drive for quality & innovation, Don Sebastiani & Sons seeks to expand the family vision to create and inspire memorable everyday experiences, called “Happy Hour at Home”. #HappyHourAtHome

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