Belaire unveils limited edition versions of its luminescent Fantôme range featuring celebrity ambassadors Rick Ross, Steve Aoki and DJ Khaled, with plans to introduce more undisputed global talent to the #BelaireFantome Series
Burgundy, France (January 29, 2018)– Luc Belaire, the smash-hit line of premium sparkling wines, has unveiled three iconic new bottles inspired by its celebrity ambassadors.
Following the huge global success of Belaire’s Fantôme range, which features a luminescent Belaire logo label and is designed exclusively for nightlife, the brand has expanded this glowing concept to feature the faces of global music superstars.
To launch the range, Belaire Fantôme bottles featuring hip hop icon Rick Ross, Grammy-nominated DJ Steve Aoki and global hitmaker DJ Khaled are rolling out to nightclubs, bars and lounges around the world, delivering a unique take on Belaire’s relationship with first-class talent, and cementing the brand’s reputation for innovation. Each label lights up at the touch of a button: just turn off the lights, hit the power switch underneath the bottle and enjoy the show!
Brett Berish, Luc Belaire CEO has said: “As a brand, Belaire is always looking to innovate and deliver exceptional drinking experiences. Our packaging – just like our superior taste – has always been of the upmost importance. We’re proud to keep pushing boundaries and will expand the Fantôme series to feature more undisputed talent from all over the world.”
Each of Belaire’s three cuvées are represented in the new #BelaireFantome</strong series:
Luc Belaire Rosé x Rick Ross: Belaire’s signature Rosé meets multi-Grammy-nominated hip hop mogul Rick Ross, who has been a fan since the brand’s inception.
Luc Belaire Gold x Steve Aoki: Belaire Gold’s effortlessly elegant blend can now be enjoyed in its limited edition Belaire Fantôme design featuring Grammy-nominated DJ Steve Aoki.
Luc Belaire Luxe x DJ Khaled: DJ Khaled’s love for Belaire Luxe is well documented on his social media. Fans can now purchase this authentic French Blanc de Blancs made exclusively from Chardonnay grapes, with their favourite DJ’s limited edition Fantôme label.
The new-look Belaire Fantôme bottles pay homage to Belaire’s network of global brand ambassadors, which includes over 200 recording artists, DJs, athletes and other genre defining stars. As the series develops, more and more international stars will be introduced with limited edition designs.
Rick Ross has commented: “You’re not an icon until you’ve been immortalized with the finest bubbly out there – Luc Belaire. This new Belaire Fantôme design is going to shake up the club and keep Belaire at No.1. Let’s toast to being the best!”
The Limited Edition Fantôme bottle designs are available now in limited quantities of 750ml bottles to bars, clubs and lounges around the world. For more information and to stay updated on Fantôme news, fans are encouraged to visit LucBelaire.com and follow @OfficialBelaire on Instagram, Facebook and Twitter.
About Luc Belaire
Luc Belaire is a premium brand produced in France – the hallmark of quality in the world of fine wines. Our 5th and 6th generation father-and-son winemakers oversee production of each bottle of Belaire at their maison in Montagny-les-Beaune, established in 1898. Luc Belaire Gold, made in Burgundy from a blend of Chardonnay and Pinot Noir along with a cane sugar dosage, is the brand’s newest offering. It joins Belaire’s top-selling cuvée Belaire Rosé, a unique sparkling Rosé wine from the south of France crafted from a blend of Grenache, Cinsault and Syrah grapes – the three favorite Rosé grapes of the region—and Belaire Luxe, an elegant ‘blanc de blancs’ made exclusively from Chardonnay with a special dosage made from prized Chablis grapes in Burgundy. Belaire’s Fantôme (French for phantom) range houses each of its cuvées in a luminescent bottle which lights up at the touch of the button, to keep the party alight.
About Sovereign Brands
Sovereign Brands is a family-owned, international wine & spirits company headquartered in New York. The company is owned and operated by the Berish family and partners with first-class producers from the world’s most iconic wine and spirit regions to develop superior brands. The company originally created and operated Armand de Brignac (“Ace of Spades”) Champagne, selling the brand in 2014, and developed the D’USSÉ Cognac brand (currently owned and operated by Bacardi Ltd.). Sovereign has a portfolio of successful brands including Luc Belaire, a smash-hit line of French sparkling wines, which has earned global acclaim for its exquisite taste and striking packages, and is available in more than 100 countries around the world. The company’s portfolio also includes Bumbu, a craft rum brand from Barbados that ranks among the world’s most critically acclaimed rums, Cloud Chaser, a classic French Côtes de Provence Rosé, and Skeleton Vineyards, a range of accessible wines from Argentina and Austria.