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Alcohol eCommerce Leader Drizly Expands Leadership Team with Seasoned Veterans as Platform Continues Rapid Growth


CMO, CFO and HR leadership posts filled with executives with Apple, P&G and Time Inc. Pedigrees

BOSTON, January 18, 2018 – Drizly, the rapidly expanding and largest alcohol ecommerce platform, today announced appointments to three senior leadership posts with executives that bring deep experience from major technology, consumer products, publishing and marketing companies, among them Apple, Procter & Gamble, Time Inc. and Arnold Worldwide.

New CMO Scott Braun brings over 20 years of experience in consumer marketing with a long track record of translating consumer behaviors and preferences into strong, actionable marketing programs. Braun served as Global Marketing Director for Proctor & Gamble owned Gillette, where he led a team focused on new product innovation and marketing for the company’s emerging market razor portfolio. As Vice President, Marketing at Vistaprint he was integral to the company’s drive to become more consumer centric, leading both physical and digital product. He most recently served as CMO at Auto Europe Group, restructuring the marketing team and elevating the brand’s positioning, leading to rapid growth.

Chief Financial Officer Joe Grabmeier has over 30 years of experience in finance and operations, most recently at digital marketing platform Adelphic, now a Time Inc. subsidiary. He previously headed Finance for the mobile advertising business at Apple, Inc., and served as Chief Financial Officer at mobile advertising platform Quattro Wireless and global advertising agency Arnold Worldwide. Grabmeier brings deep expertise in developing and implementing complex business plans, building corporate infrastructure, raising capital and overall financial management.

As Drizly’s first Head of People Operations, Gabriela McManus is focused building a best in class team and establishing Drizly as the best place to work in Boston. She’ll own HR, recruiting and talent development. McManus worked with over 100 Boston-based companies as Executive Director at Intelligent.ly, a leadership development company dedicated to helping startups invest in the next generation of leaders. Prior to Intelligent.ly, she was part of the inaugural People team at Infusionsoft, where she led the charge on talent development as the organization grew from 180 to over 600 employees. During that time, Infusionsoft went from Honorable Mention to #13 on the Forbes Great Place to Work list for Small and Medium sized businesses.

“Scott, Joe and Gabriela bring precisely the experience and discipline that will set the stage for sustained growth and operational excellence at Drizly,” said Nick Rellas, CEO and co-founder of Drizly. “At the same time, they bring a big, healthy dose of energy and fresh perspective that help fast-moving technology companies like Drizly thrive.”

Drizly had a record-setting year in 2017, expanding to over 70 cities across the United States and Canada, surpassing one million orders by mid-year, launching the Drizly Data Distillery to surface key insights to suppliers and retailers, developing the next generation of tools for decision-makers in the industry and much more.

Drizly is a one-stop shop for beer, wine, and spirits (and even a range of popular soft drinks, juices, ice and other mixers), allowing consumers to arrange fast, on-demand or scheduled delivery or in-store pickup through their favorite local liquor store. Shoppers are able to scroll through the ultimate endless-aisle experience on iPhoneAndroid, or Drizly.com, and utilize helpful tools like quick search, favorites tagging, and price comparison across multiple retailers. Follow Drizly on TwitterFacebook, and Instagram.

About Drizly

Drizly is the world’s largest alcohol marketplace and the best way to shop beer, wine, and spirits. With the speed and convenience of on-demand delivery, in-store pickup, or intrastate shipping, customers can easily browse and order their favorites from the Drizly website or mobile app. By partnering with the best retail stores in over 70 cities in North America, Drizly provides consumers a rich e-commerce experience that offers unrivaled selection, competitive pricing, and personalized content to users of legal drinking age. Drizly operates across the United States and Canada, from Austin to Boston, Calgary to Tampa, New York City to Denver (and beyond). Backed by world-class institutional investors, the company has raised $35 million to date.

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