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Winter Wineland to Spotlight Vintages, Varietals & Verticals


Wine Road’s Annual Weekend Event Offers Winter Opportunity for Visitors to Return Post Fires

Healdsburg, CA, December 4, 2017 – Wine Road, Northern Sonoma County kicks off its 2018 calendar with their annual Winter WINEland taking place January 13 – 14, 11am to 4pm on both days.  Now in its 26th year, the annual event offers guests the opportunity to visit more than 100 participating wineries stretching across Sonoma County’s Alexander, Dry Creek, and Russian River Valleys, providing the perfect winter escape in which visitors can enjoy a less crowded wine country tasting adventure.

Due to its success last year, the theme for the event is again Vintages, Varietals and Verticals with participating wineries selecting to focus on one of the three. Wineries offering vintages will open older vintages not typically available for tasting; vertical wineries will focus on one varietal for the weekend, perhaps pouring 3-4 different types of Pinot Noir, Chardonnay, etc.; and vertical wineries will offer a vertical tasting of a wine, for example a 2013, 2014, 2015 of their estate cabernet. The primary reason for choosing this theme was to ensure that the event stays “all about the wine,” while offering attendees more than just the regular tasting. Making the weekend that much more interesting is the Winter Décor Competition held between the wineries each year, ending with the winner receiving the perpetual trophy (and bragging rights for the next year). 

“We all look forward to Winter WINEland. Most winemakers work the event and can visit with guests. Everyone seems to appreciate the slower pace and quiet time in the vineyards,” says Beth Costa, Executive Director of Wine Road.  “I also love the Winter Decorations contest because it makes for a fun atmosphere, and a dose of healthy competition amongst the wineries.”

This year’s event is a vital part of the region’s recovery after the devastating wildfires this past October. Since then, tourism has plummeted and in an area that is dependent on tourism, not just for the wineries sake, but for the restaurants, local farms, shops, and lodgings, the steep decline in visitors makes for an uncertain future for all of the people that work in those industries/sectors. Winter WINEland provides a no-stress, tailormade opportunity for guests to visit and see for themselves that the region is again open for business, as well as to enjoy what Sonoma County is famous for — beautiful scenery, stunning vineyards and world-class wineries.

Tickets to the event can be purchased via Eventbrite and are $45 for the weekend, $35 for Sunday only, and $5 for designated drivers.  Tickets to Saturday’s Winemaker Breakfast are $25 and offer a casual morning of Q&A along with breakfast before heading out to Winter WINEland.


The Wine Road is a travel resource for those looking to visit the region, which is famous for its renowned wine producers and cuisine, scenic beauty, and wine country lifestyle. The association hosts three celebrated wine events throughout the year, “Winter WINEland” in January; “Barrel Tasting” in March; and “Wine and Food Affair” in November. Made up of 200 wineries and 54 lodgings throughout the Alexander, Dry Creek, and Russian River valleys in Sonoma County, something is always going on along the Wine Road. To plan your next trip, please visit: www.wineroad.com. For additional information, or to request a free map, call 800.723.6336 or via e-mail at [email protected], or visit the Wine Road on Twitter, Facebook and Instagram.

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