Now in its sixth year of existence, the North Coast Wine Industry Expo (WIN Expo) is expecting a record attendance for this year’s event, which opens it’s doors tomorrow, November 30, at 9am.

WIN Expo has become a regular part of the post harvest season for the region’s many wine industry professionals who come to the show for the 8 educational sessions, 300 supplier exhibits, and networking with peers.

Following the wildfires, it has also emerged as a welcome opportunity for the industry to get together and get back to the normal rhythm of business in preparing for the next year.

“The fires were a great tragedy,” says George Christie, President of Wine Industry Network, “but the wine industry is committed to rebuild, we’ve seen great generosity from many wineries donating to fire relief, and we can see from our conference registrations that they are ready to get back to business.”

Wine Industry Network has committed to donate $1 for every person attending the WIN Expo plus $20 for every ticket sold to #CAWineStrong fire relief efforts.

To meet the expectations of the increasingly involved and engaged crowd the conference has expanded year after year. The 2017 WIN Expo focuses on three main areas, with production and technical aspects of winemaking being a staple. Topics revolving around sales, marketing and communication denote the second area. The third space for conversation is fluid focusing on current industry trends and hot topics.

“We want to address imminent and future topics that are on the cutting edge of concern in our industry. Topic relevancy across all three themes is imperative, especially in our area where we have the most highly engaged wine industry in the nation,” says Christie.

Sessions include:

Staying up on industry trends is clearly the goal in order to attract high-level decision makers to the show. “Our team attends the WIN Expo every year,” says Alexandra O’Gorman of Ramey Wine Cellars, “because the event delivers relevant and innovative products and ideas for our winery. The vendors help our team improve our current processes and think about new ways to advance our systems.”

Photos from setup: