- This new call represents the third edition of the Official Rioja Wine Educators Programme
- New this year is that two countries (Spain and China) will have their own groups, as in previous programmes both represented more than 60% of total registration. The third group will consist of candidates from the rest of the world.
Those interested in earning certification can apply through the official programme website http://education.riojawine.com/ explaining why they wish to be Rioja Wine Educators. Registration is open until 31 January 2018. The Control Board will select candidates based on their CV and communication skills. Candidates need to have at least two years’ professional experience in the world of wine in one of the following areas: marketing, education and sommelierie, as well as wine retail sales and wine distribution. Year 2017 is expected to close with nearly 60 official Rioja educators from 19 countries.
This third edition will once again be very selective when it comes to admitting candidates. The first two courses saw more than 250 candidates with extensive professional and training experience in the wine world in the areas of communication, education and sommelierie, as well as wine retail sales and distribution.
The educational programme is approved by the D.O.Ca. Rioja and includes an online course available in Spanish and English, with tests, a final paper and further training alongside other students during a week’s stay in Rioja. Selected participants will visit the Wine Region in three groups, a first group from China, a second group from Spain and a third group with future educators from all other countries.
Educators will be able to organise training activities on their own or together with the Control Board or Rioja wineries and importers. Certificates are valid for 4 years. To renew them, the Educators will have to meet certain requirements, including a minimum number of courses, for which they will be able to issue diplomas to their pupils endorsed by the Control Board.
The initiative aims to recruit professionals with communication skills and an ability to influence major wine consuming countries to act as Control Board approved educators, ensuring the quality and rigour of the knowledge of Rioja wines and Rioja experiences that are transmitted.