Home Industry News Releases WineDirect Streamlines Marketplace Technology to Bring Unparalleled Consumer Experience in Wine Delivery

WineDirect Streamlines Marketplace Technology to Bring Unparalleled Consumer Experience in Wine Delivery


New Brand Identity Reflects Seamless Integration of Company’s eCommerce and Fulfillment Services

NAPA, Calif. – Nov. 2, 2017 – WineDirect, the industry leader in end-to-end direct-to-consumer (DTC) wine sales, combines the latest technology and innovation mindset pioneered by ecommerce giants like Amazon to transform traditional wine sales and delivery. In addition to opening a brand new high-tech fulfillment center in Napa, WineDirect today integrates its ecommerce platform Vin65, under the WineDirect brand umbrella with an updated logo and website to better reflect its role as the champion wineries need in changing the future of DTC wine sales.

“Consumer expectations for exceptional shopping experiences and fast, free shipping have skyrocketed in recent years,” said WineDirect President & CEO, Joe Waechter. “This poses a very real threat to wineries: master ecommerce and optimize their business for the digital age—or risk being left behind forever. By building cutting-edge technology, integrated end-to-end solutions and new direct-to-consumer sales channels, WineDirect’s mission is to empower our clients to control their own destiny—and be their partner as they grow to their full potential.”

From an ecommerce standpoint, WineDirect is the only DTC wine sales and fulfillment company that offers marketplace distribution. Through partnerships with key retailers like eBay, Vivino and dozens of travel loyalty programs, WineDirect is able to tap large, high-growth marketplaces that efficiently access large numbers of new buyers for their clients.

On the fulfillment side, WineDirect employs handling systems used by the world’s ecommerce leaders. This includes the adoption of waveless order processing and pick to light technology to deliver greater personalization and flexibility, all while maintaining accuracy and decreasing product handling. Wineries can infuse their brand into every shipment with order-level customization, from branded boxes to immersive in-box experiences. It also enables WineDirect clients to easily accommodate last-minute customer requests. Fast shipping in the wine industry used to be four or five days. Now it’s two days or less and WineDirect offers that to 90% of the U.S.

WineDirect’s new brand identity was inspired by these massive changes. The new logo, which features a wine glass symbol, represents the connection that WineDirect facilitates between its nearly 1,600 winery clients and their customers. By incorporating Vin65 under the WineDirect brand, the company’s ecommerce and fulfillment services become even more integrated in an updated website that features a new Knowledge Center, full of DTC educational resources, and a DTC Advisor tool, which delivers customized content to wineries based on their unique needs and goals.

To learn more about WineDirect’s services and see its new brand identity, please visit www.winedirect.com.

About WineDirect

WineDirect is the champion that wineries need. As the only end-to-end direct-to-consumer (DTC) solution for every winery – from ecommerce to fulfillment – WineDirect provides innovative tools and industry-leading services to help wineries sell directly to consumers in the way that works best for them. By building educational materials into every part of its service offering, WineDirect meets the needs of all wineries, from those that are just getting started with DTC sales to enterprise-level clients. WineDirect acquired Vin65 in 2012 for its ecommerce, wine club and point of sale platform that today contributes to its integrated ecommerce and fulfillment services offering. Headquartered in Napa Valley, WineDirect serves more than 1,600 wineries worldwide. Learn more at www.winedirect.com.



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