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Wine Women Hosts Advanced Social Media Marketing Strategy & Tactics at Buena Vista Winery

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Sonoma, California | October 5, 2017: WINE WOMEN hosts the next installment of its Fall Marketing Series on October 17th at Buena Vista Winery in Sonoma, with guest speaker panelists Shana Bull, Dylan Elliot, Andrew Healy and Megan Steffen, on “Advanced Social Media Marketing Strategy and Tactics.” The series offers three wine marketing events through November, targeted to the experienced wine marketing professional. The final event, “DTC & The Digital Marketing Forecast for 2018,” features guest speaker Paul Mabray.


Held at Buena Vista Winery in Sonoma on October 17th from 6 to 8pm, and sponsored by the Boisset Collection, this panel discussion will seek to find out how wineries are using social media marketing effectively. What advanced campaign strategies and tactics are required to engage fans and customers on social channels? Our guest speakers, Shana Bull, Dylan Elliott, Andrew Healy and Megan Steffen, all have extensive experience in winery social media marketing.


Shana Bull is the owner and Digital Strategist at her own Digital Marketing Strategy Agency in Sonoma County. Shana works with wine, food, technology, consumer brands, marketing agencies and local businesses in Sonoma, Napa, Marin and San Francisco. She was recently named one of North Bay Business Journal’s 40 Under 40 Professionals in the North Bay.

At the Boisset Collection, Dylan Elliott serves as Digital Marketing Specialist. He helps lead the forefront of marketing, E-marketing, E-commerce, and new technology solutions and insures they are doing everything possible to communicate and share the Boisset brands’ messages.

Andrew Healy is Chief Social Officer at 3 rock marketing where he assists his clients to stay in touch with what’s happening in the Social Media sphere and to help them look great while they’re doing it. A native of Ireland, Andrew has worked in 5 countries and traveled in dozens more.

Megan Steffen is the owner of Untapped Media and Burst Photo Booths. Prior to launching her own company, she created the social media position within the company she worked for and ran the digital marketing for 14+ brands. Then she managed 9 wine brands at the next company, owning everything from writing content to managing ads to broadcasting programs and promotions to influencer marketing.


The event sponsor is Boisset Collection, a family-owned collection of historic and unique wineries in France and California bound together by a common cause: authentic, terroir-driven wines in harmony with their history, their future and the land and people essential to their existence.  With more than twenty historical and prestigious wineries in the world’s preeminent terroirs, including the Côte d’Or, Beaujolais, Rhône Valley, California’s Russian River Valley and the Napa Valley, each house retains its unique history, identity, and style, and all are united in the pursuit of fine wines expressive of their terroir.  To learn more about the Boisset Collection, please visit http://www.boissetcollection.com.


Held at Raymond Vineyards in St. Helena on November 15th, from noon to 2 pm, the Wine Women Fall Marketing Series wraps up with guest speaker Paul Mabray, Vice President of Avero. The Listen, Learn and Lunch event gazes into the 2018 digital marketing and online DTC wine marketing crystal ball to forecast its direction for the next year.

Paul Mabray has been Vice President at Avero since Dec. 2016, where he launched Avero’s social media/reputation management division to power data driven engagement, social CRM and business intelligence for the hospitality industry (restaurants, hotels, and wineries). Prior to his tenure at Avero, Paul served as Group Director of W2O Group and founded VinTank, serving as Chief Strategy Officer, which was the world’s most pervasive software solution for the wine industry and thought leader in all things wine and digital.


Open to the public and WINE WOMEN members, those purchasing the 3-event bundled ticket will get 10% off the individual event ticket price. Bundled tickets for 2 of the 3 events also nets 5% off the individual ticket price. Tickets include lecture or panel discussion, wine, appetizers and/or lunch as noted on the individual event descriptions. Seating is limited. Please reserve early. Tickets: https://wine-women-fall-marketing-series.eventbrite.com/?aff=WIA or visit WineWomen.net.


WINE WOMEN’s mission is “To champion the advancement of women’s careers in the wine industry by building strong relationships, essential business skills and leadership among members.” At the core of the new 501(c)(3) nonprofit professional organization’s activities are programs focused on providing the tools, guidance and creativity for members to attain industry prominence.

For more information about WINE WOMEN, visit: http://winewomen.net/about/ or call 707.721.1095. Visit WINE WOMEN’s website at WineWomen.net, or their Facebook page, WineWomenOrg, or find them on Twitter @WineWomenOrg. For membership information, email Cathi Wastal, Membership Director, at [email protected]. For complete details on their events calendar, visit: WineWomen.net/Events-List.

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