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Bervini 1955 and Wine Trees Create Strategic Sales & Marketing Partnership

MCC Labels Direct

Sales & Marketing Partnership to Launch U.S. Distribution

August 15, 2017 (Santa Rosa, CA) – Wine Trees (powered by AWDirect LLC) and Bervini 1955, of the Friuli-Venezia Giulia region of Italy, have created a long-term sales & marketing partnership, effective August 15, 2017, that will launch the U.S. presence of Bervini 1955 in the 3-tier distribution system.

The Bervini 1955 strategic partnership with Wine Trees is focused on the growth of their vintage-dated 2016 Prosecco D.O.C. Extra Dry (SRP $18.99) and Spumante Rosé Extra Dry (SRP $18.99) wines in the U.S. market. Wine Trees will manage all sales and marketing functions in the U.S. through its national network of regional sales managers and marketing team.

“Bervini 1955 was started by my grandfather, Antonio Bergamo, and father, Giuseppe, on May 5, 1955. Today, my father and I continue the viticultural tradition of Bervini 1955. We’re very excited about working with Wine Trees in enhancing our presence in the vibrant U.S. market with our signature 2016 Prosecco D.O.C. and Spumante Rosé,” stated Paolo Bergamo.

Bruce Cunningham, Founder of both Wine Trees & AWDirect stated, “We are thrilled to bring Bervini 1955 into our Wine Trees portfolio. We are committed to the premium Italian sparkling wine category, and as it continues to grow, the Bervini 1955 wines will become an important piece in our portfolio. Positioned at the correct price points, and focused on Prosecco and Spumante Rosé, Bervini 1955 will be an exciting addition to any wine list or retail lineup. The 2016 Prosecco D.O.C. and Spumante Rosé are fantastic quality wines backed by provenance and a multigenerational family story to tell, and we are truly excited to build a solid national base of business with these fine wines.”

About Wine Trees & AWDirect LLCwww.winetreesusa.com:

Founded in 2008, Wine Trees is a portfolio of acclaimed international and domestic brands that brings small lot wines with provenance to the U.S. market. Wine Trees is a key part of the AWDirect (est. 1996) family, a creative and innovative wine organization with a multi-faceted approach to the wine industry.  Expecting to surpass 500,000 cases of wine sales in 2017, Wine Trees and AWDirect see future international growth driven by Australia, France, and Italy and domestic growth driven by Oregon and Washington.

About Bervini 1955www.bervini.it/en/:

Bervini 1955, a multigenerational family-owned winery based in the Friuli-Venezia Giulia region of Italy, is managed by 2nd and 3rd generations Giuseppe and Paolo Bergamo. Bervini 1955 crafts vintage-dated Prosecco D.O.C. and Spumante Rosé from their 54-acre certified organic estate spanning the two DOC zones of Prosecco and Friuli Grave.

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