Contracted to Initiate Campaign to Introduce Premium Georgian Wines to U.S. Market
Winery Khareba Chief Winemaker & Production Director Vladimer KUBLASHVILI (Right)
in front of the old Parliament Building in Tbilisi, Georgia
August 7, 2017 (Napa, California and Tbilisi, Georgia) – Winery Khareba, the leading winery in the country of Georgia, has retained Balzac Communications & Marketing, the leading wine marketing agency in the U.S., to commence a communications campaign to introduce the company’s wines to the U.S. Market. This announcement follows recent news in which the country of Georgia was the focus of international attention due to last week’s visit by U.S. Vice President Mike Pence and his pledge to the Georgian people of U.S. support.
“We are thrilled to be working with the skilled team at Balzac Communications & Marketing,” said Nika Zautashvili, General Manager for Winery Khareba. “Their expertise in the U.S. wine market was a natural fit for us, as we expand our interests in the country and promote wines from our special country of Georgia.”
“Historically, Georgia and the Caucasus Mountains are the cradle of wine,” said Michael Wangbickler, CEO & Partner at Balzac Communications & Marketing. “Wines from the region have received considerable attention in recent years and we see the great growth potential of Georgian wines in the U.S. It’s a real privilege to be working with the leading winery in this fascinating region… a legitimate candidate for the Garden of Eden.”
About Winery Khareba
Winery Khareba is a modern winery which builds upon ancient traditions. The company combines ancient methods and modern technologies in the growing and production of their wines. The Company owns nearly 2,500 acres of vineyards, cultivating both unique Georgian and European vine species. Wines are made from the Kakheti, Imereti and Racha-Lechkhumi wine regions.
About Balzac Communications & Marketing
Balzac Communications & Marketing is a marketing communications agency with a no-nonsense approach to combining the strategies and tactics of marketing, events, public relations, advertising, and graphic design to achieve the business goals of its clients. The experience, creativity and determination of the staff distinguish Balzac from their competition. They use these assets to develop and execute cost-effective campaigns, which have won international communications awards. The results speak for themselves. The agency is located in Napa, California, and provides services to national and international clients.
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