Award-Winning Winery Invites Visitors to Explore its Superior Essence Online
July 12, 2017, WINDSOR, CA – Sonoma-Cutrer® Vineyards, known for producing world-class, handcrafted Chardonnay and Pinot Noir in the esteemed Russian River Valley, announced the launch of its newly redesigned website today. In an effort to reflect the true sophistication and premium essence of its award-winning wines, the Sonoma-Cutrer website underwent a complete virtual makeover to provide visitors with an elevated user experience complete with a contemporary and artisan look and feel.
Further establishing its leadership as a premium California wine producer, Sonoma-Cutrer’s new website offers access to detailed information on product offerings and winery experiences, as well as exclusive video content featuring winemaking masters. Showcasing Sonoma-Cutrer’s commitment to Grand Cru methods and traditional Burgundian winemaking paired with California innovation, the website features behind-the-scenes production videos along with updated visuals of the winery’s picturesque landscapes. In addition to improved user navigation and functionality, the website offers an upgraded online shopping experience with the unique ability to gift specialty wines and Club Cutrer memberships with the click of a button.
With the user at the heart of the new design, website updates include:
Life By The Glass: This blog section offers carefully curated seasonal recipes and wine dish pairings from award-winning chef John Ash. Explore countless cuisine recommendations from this virtual gourmet menu, and gain access to hosting tips, entertaining ideas, behind-the-scenes winery stories and more.
Enhanced Club Membership Experience: A section dedicated to current and prospective club members, the Club Cutrer tab offers information on membership benefits, VIP winery events and members’ exclusive ability to review the wines, as well as the option to gift a club membership to a wine-lover online.
Newsletter: Visitors can stay in touch with Sonoma-Cutrer by signing up for its monthly newsletter, offering the latest information on exclusive winery events, rare vintage releases and more.
Interactive Vineyard Maps: This feature provides exclusive video footage that will instantly transport visitors to the breathtaking vineyards and rolling hills of Sonoma-Cutrer. Explore six unique vineyards and learn more about the various wines featuring fruit from each.
Wine Locator: This feature allows site visitors to search for their favorite wines available nearby. Convenient and user-friendly, the wine locator capability makes it easy to find Sonoma-Cutrer at local retail shops in town.
Shop Wines: The enhanced online shopping experience makes it effortless for site visitors to search for their favorite varietals and shop online from the comfort of their homes. Purchase limited-production releases such as Sonoma-Cutrer’s latest Winemaker’s Release, or gift bottles of wine to a friend or loved one with the Shop tab.
“A website is the front door to a brand, and a place where consumers go first to learn more about their favorite products. Following our homeplace enhancements a couple of years ago, this website redesign was the next, natural step to showcase our winery and elevate Sonoma-Cutrer’s premium consumer experience,” said Tracy Thornsberry, Senior Brand Manager, Sonoma-Cutrer. “After months of hard work to capture the specialness of our award-winning wines, visitors can now enjoy the premium look and feel of the new website while easily searching for and purchasing their favorite wines online.”
Blackstone Media, an award-winning digital agency focused on designing and developing websites, branding, digital marketing solutions, and custom applications, was the creative mind behind the website update.
Sonoma-Cutrer has been crafting wines since 1981 in the esteemed Russian River Valley growing region of Sonoma County, California. Sonoma-Cutrer Vineyards utilizes proprietary cooling tunnels designed specifically to preserve the highest quality grapes, and the wines are aged in barrels made of specific French oak trees that are individually-selected to fit the winemakers’ needs. All Sonoma-Cutrer wines can be purchased online through the new website, at the winery and through the wine club, Club Cutrer.