Home Industry News Releases Success Strategies Offers Winery Hospitality Sales Training Workshops

Success Strategies Offers Winery Hospitality Sales Training Workshops


Success Strategies Inc., a sales training and executive communication coaching company, will offer its “Winery Hospitality Sales Training” one-day workshops, beginning in July, taught by Lynda Paulson, founder and international trainer. The immersion training class provides hands-on, practical skill-building exercises to enable participants of this full-day workshop to learn how to maximize the revenue potential of each tasting room visitor. The workshop is targeted to wine sales professionals working in tasting rooms or in-home sales.


Attendees will learn relationship sales skills through class demonstrations, discussion, role-playing, and team building exercises. As a result, participants will learn to provide greater customer satisfaction and increase sales. Course takeaways include —

  • Apply your unique personality to the art of relationship selling
  • Understand the various verbal and non-verbal buying signals and how to respond to them
  • Learn how to deal with difficult people with poise and (and turn them around)!
  • Go beyond being a wine “educator”—sell the benefits!
  • Perfect the art of asking questions
  • Become masterful at creative “up-selling”
  • Use trial closes to learn readiness to buy
  • Learn to be a master at closing the sale smoothly 
  • Sharpen your phone selling habits
  • Respond to stress and challenges with calm, self-control

Reported Nicole Pattalochi, Director of Hospitality, Archery Summit Winery: “I am happy to report that we doubled our wine club sign up goal after the workshop. We are off to a great start!” Ms. Pattalochi’s sentiments were echoed by John Morris, Tasting Room Manager, Tablas Creek Vineyard: “Your workshop was an unqualified success…sales and wine club conversion are high. If only we had done it sooner! Thanks for teaching us that ‘facts tell, stories sell.”

The workshop also includes optional pre-class mystery shopping for the tasting room, website or by phone as well as a strategy session with the tasting room manager in order to more fully customize the course material for participants. Advance registration is required at: http://successstrategiesinc.com/upcoming-whst-workshops/. Choose from three upcoming classes on July 25 (Napa), August 1 (Sonoma), or September 20 (Santa Rosa). View/Download flyer. Discounts are available for Wine Women and CANVAS members. Purchase before July 1st to get $20 off tuition. Class includes lunch. | Call 775.530.6119 or email [email protected] to reserve your space. Learn more at http://successstrategiesinc.com/.


Lynda Paulson, Sales Trainer and Public Speaking Coach, has been a sales training coach for more than thirty years with Success Strategies, Inc., renowned for teaching sales training, public speaking and communication skills to professionals from over 400 wineries and businesses in the U.S. and Europe. Her coaching techniques have been crafted over decades working with local clients such as the Cakebreads, the Mondavis, the Trincheros, the Martinis, the Wentes and management teams at more than 400 local companies. She has also taught training courses at AT&T, American Express, Disney Corporation, Kodak, ING, IBM and many more throughout California, Oregon, Washington, New York, Canada and Europe.

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