Malbec, Red Blend, and Sweet Moscato Bring the Argentine Zest for Life Straight to the Consumer’s Glass FOR
May 23, 2017 (Mendoza, Argentina) – Ruca Malen has announced the U.S. launch of Aimé, a lifestyle wine collection designed for adventurous wine consumers. First introduced in Argentina in 2016, Aimé Ruca Malen has enjoyed widespread success, and features a new twist on classic Malbec, a spicy Red Blend and a crisp Sweet Moscato.
“Aimé Ruca Malen was inspired by younger drinkers who were coming to the winery looking for new wine styles to discover – consumers who are familiar with the quality reputation of Argentine Malbec and who enjoy wines that are approachable, versatile and full-flavored,” say Federico Ruiz, U.S. Sales Manager of Ruca Malen. “Our wine culture embraces friendship and good times, and we wanted to capture that genuine ‘alegría’ with Aimé Ruca Malen.”
Aimé Ruca Malen wines are made with bold flavor, pleasure and discovery in mind. “There are no rules when it comes to Aimé,” adds Ruiz. “Today’s consumers are more open-minded and they like to push the boundaries with mixability. Our wines can be enjoyed as they are, but we’re also seeing them poured over ice, batched for a crowd as white and red sangria, and mixed into allseason cocktails with infusions of herbs and spices.”
At a recent event in New York Aimé partnered with Liquid Lab to show off the flavors and range of Aimé Ruca Malen wines, including creative variations that encourage sharing by the glass, by the pitcher and by the punch bowl. View the gallery here.
Aimé Ruca Malen Malbec features aromas of red fruit, violets, chocolate and vanilla notes, making it an ideal pairing for pastas in red sauce, meats, and tamales. The spicy, elegant Aimé Ruca Malen Red Blend, made from Malbec, Bonarda, Cabernet Sauvignon and Merlot, showcases a vibrant, intense red-violet color and dark red fruit character. It matches well with red meats, pasta, and cheese. Crisp, fresh, and citrusy Aimé Ruca Malen Sweet Moscato reveals herbal and citrus aromas, ideal for pairing with fish, sushi, and Mediterranean salads. The Aimé Ruca Malen wines each retail for $8.99 and are imported by Opici Wines (www.opiciwines.com).
About Aimé Ruca Malen
Aimé Ruca Malen is a new wine collection inspired by simple, genuine experiences and a zest for life. Our inspiration: to offer wines that bring real enjoyment, wines that are made to be savored and shared in the Argentine way. The accent on Aimé symbolizes a wine that stands apart. We deliver a richness of flavor and pleasure that is the best companion to a life overflowing with friendship and good times. Aimé Ruca Malen is available in classic Malbec, a spicy Red Blend and a crisp Sweet Moscato. Imported by Opici Wines. For more information, visit http://bodegarucamalen.com
