Home Industry News Releases Castoro Cellars’ Beaverstock Music and Arts Fest Forced to Change Name

Castoro Cellars’ Beaverstock Music and Arts Fest Forced to Change Name

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Woodstock Flexes Trademark Muscle, Issues Cease and Desist Demand

March 1, 2017 (Templeton, CA) – The Udsen family, owners of Castoro Cellars, have been issued a Cease and Desist Demand by the Woodstock Music and Art Fair, claiming trademark infringement against the popular Beaverstock Music and Arts Festival.

“We have put this festival on for four years, and it gets better and bigger every time, so we were of course disappointed when we received the letter from Woodstock’s attorney,” said Beaverstock Guru Luke Udsen. “But changing the name won’t change what we’re doing – and I’m actually kind of proud that we were making enough noise for Woodstock to notice!”

Past and future Beaverstock attendees can rest assured that the two-day music and arts festival, featuring back-to-back band performances on two stages, a gallery of local artists, all-ages yoga, kid crafts and games, Castoro wines, craft beers, ciders and food trucks, will continue to run strong. In addition, the Udsen family’s commitment to the community has not wavered. They will continue to give a portion of event proceeds to a local charitable organization; total donated over the first four years exceeds $50,000.

An official new name for the festival will be announced later this month. In the interim, the 2017 event will be referred to as “the event formerly known as Beaverstock.”

Beaverstock grew considerably over its first four years, topping 4,000 attendees in 2016. Click here to see a recap video of the 2016 festival. This year’s event, the fifth annual, is set for September 16-17, 2017. Castoro Cellars is located at 1315 North Bethel Road, Templeton, CA 93465. For more information call 805.238.0725 or visit www.castorocellars.com.

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