Making Every Moment Sparkle, Mezza Di Mezzacorona Launches with Millennials in Mind
NEW YORK (February 6, 2017) – Leading Italian wine producer Mezzacorona will spark a new kind of cool with the launch of Mezza di Mezzacorona, a crisp, Italian Glacial Bubbly perfect to pop anywhere, anytime, and arriving in markets this spring. With the recent trend of millennials shifting consumption of sparkling wine to more casual occasions, Mezza di Mezzacorona is designed to appeal to the Instagram-generation with its dynamic packaging and wallet-friendly suggested price point (just $14.99).
“Millennial wine drinkers aren’t constrained by the same rules as those before them, choosing to drink sparkling wine on any occasion, not just to celebrate a milestone,” says winemaker Lucio Matricardi. “They also value authenticity, so we created a beautifully crisp sparkling wine with a true sense of place – Trentino in Northeastern Italy, known for its majestic mountain peaks and glacial valleys. Mezza di Mezzacorona can be enjoyed without a ‘special’ reason, while also giving people a true, Italian wine experience in every sip.”
Made from estate-grown grapes from the foothills of the Italian Alps, this versatile bubbly boasts a palate-friendly flavor profile that goes with any time of day – brunch or pre-party, picnics or as a nightcap, on its own or in a cocktail.
Mezza di Mezzacorona
(60% Chardonnay, 30% Pinot Bianco, 10% Müller-Thurgau; SRP $14.99)
Flavors: White peach, pineapple, wild mountain rose
Occasions: Anytime, anywhere
The trendy, eye-catching, art deco design, and ice blue and gold color scheme of the label ensures that Mezza di Mezzacorona stands out on the shelf, and is ready for its close up on Instagram, Snapchat and other social media channels, and instantly encourages sharing.
To mark the launch of Mezza di Mezzacorona, producer Mezzacorona also introduces an active advertising campaign for print and digital outlets, utilizing the double Z at the center of the brand with signature descriptors including senZZational and gloZZy. A new website – www.worldofmezza.com – and a robust media presence will serve as a cross-platform link, capturing and amplifying owned and shared content.
Mezza di Mezzacorona will be available nationwide. For more information, go to www.worldofmezza.com; or follow the brand via @mezzacoronawine on Instagram and Twitter.
Mezzacorona was founded in 1904 as the first organized wine growers’ association to unify and protect grape growers present in northern Italy. Today, thanks to forward-thinking management and an investment in state-of-the-art equipment and techniques, Mezzacorona has evolved into a global wine competitor with an impressive portfolio of internationally recognized brands, including Mezzacorona, Rotari Trento Doc Metodo Classico sparkling wines, and Stemmari, wines from Sicily. For more information, visit www.gruppomezzacorona.it.