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Bottlebooks Teams with Firewater Partners on New Standard for Data Exchange in Drinks Industry, Now Available in the U.S.


Industry leading SaaS platform widely used by European drinks trade provides standardized product details – Accurate, uniform, and updateable process enables efficient sharing between Wine, Beer & Spirits Producers, Distributors & Retailers

San Francisco, CA, February 6, 2017 – Since 2013, Bottlebooks (Munich, Germany) has been simplifying product information exchange for the drinks industry. To date, more than 5,000 wine, beer and spirits brands have exchanged product information using Bottlebooks and its Saas platform.  Customers include The London Wine Fair, Wines of South Africa, HORECA Expo in Belgium, Awin Barratt Siegel Wine Agencies and Bibendum-PLB (part of the Conviviality Group and the UK’s largest importer), thus creating the largest standardized, industry-supported platform for product data sharing.

Effective today, Firewater Partners (San Francisco) will represent Bottlebooks in the U.S. to the overall wine, beer and spirits industries, at all levels, including supplier, distributor, wholesaler and retailer, and will immediately begin implementing the Bottlebooks service across its associated events and media platform, San Francisco Vintners Market, Craft Spirits Carnival and Drink Me Magazine.

“We’re excited to team with Firewater Partners to bring Bottlebooks to the U.S.,” said Jonathan Harclerode, Bottlebooks Chief Executive Officer, “Their passion for innovation and focus on creating value for their customers, trade and consumer alike, exemplifies what Bottlebooks is about.”

Bottlebooks is the premier SaaS platform (Software as a Service) subscription-based platform, suited to all stakeholders in the global wine, beer and spirits industries, where the products (and details relating to each of them) are diverse and often changing.  Constituents include product producers,  importers, wholesalers, retailers and e-tailers, sommeliers, as well as Trade bodies and the media.

“Firewater Partners is extremely pleased to represent Bottlebooks in the U.S. market and will be their primary contact for all levels of the wine, beer and spirits, industry,” Cornelius Geary, Firewater Partners Chief Executive Officer.

In an industry where the sharing of product information is highly fragmented, Bottlebooks is a vital tool that offers these industries one place to exchange comprehensive, producer-vetted and entered product information (with 162 fields) for use across multiple departments – buying, quality control, sales, IT, logistics, sales accounts and marketing.

With data, including product information, photography, maps, all controlled by the source – the producer – the platform ensures accuracy, latest up-to-date news and one point of data entry, saving valuable time along the entire value chain.

Once the information is gathered on the Bottlebooks platform, the uses are multiple:

  • manage logistics and tax/duty information
  • manage on-line portfolios and build product lists
  • host and manage consumer and trade sampling events, including taste-driven search
  • create product information sheets
  • distribute media reviews
  • publish business and association websites
  • customer relationship management, and
  • partner newsfeed

Bottlebooks is a universal wine data solution, designed to solve inherent problems associated with information sharing in the multi-tiered wine industry, specifically addressing the following:

  • Money is wasted exchanging product data
    Importers, agencies, exporters, wholesalers, retailers, and wineries may waste significant resources exchanging product information.
  • Data is incorrect or badly presented

For example, a search for a particular high quality Riesling 2014 reveals three different alcohol levels and three different bottle shots for the same product

  • Limited growth in a digital world
  • Lack of consistent and good data limits the ability of the industry to fully integrate itself, where desired, in an increasingly digital marketplace

“Wine information costs the industry 5% of top-line revenue and it’s historically difficult to get the information you need,” Mr. Harclerode said. “We look forward to enabling U.S. companies not only to achieve these savings, but to take full advantage of comprehensive, producer-supplied wine, beer and spirits information.”

“Bottlebooks brings the global wine, beer and spirits industry here in the United States an affordable, consistent and robust data sharing platform that offers the industry a centralized location for all product information,” said Mr. Geary.  “It ensures all levels of the industry have current, accurate and vetted data, and will help raise the competitive standard in our industry through new levels of accuracy and efficiency.”

For more information regarding Firewater Partners contact Cornelius Geary

[email protected] / +1 415 596 1191

For further information regarding Bottlebooks contact David Lees

[email protected] / +49 152 59713833


About Firewater Partners and Associated Companies

Firewater Partners owns and produces compelling experiential events that bring innovative industry partners and cutting edge consumers together to transform the categories that they work and play in. Each year, Firewater Partners events host more than 600 wine, beer and spirits producers and 20,000 trade and consumer attendees at their events.

Drink Me Magazine

Drink Me is a lifestyle media platform that includes digital media and live events created for the alcohol enthusiast. Developed to help our audience navigate the art and cultures of the world’s premium alcohol products, Drink Me has built a passionate community that seeks out and shares the epicurean traditions of the leading premium wine, beer and spirits categories.

  • Average reader age 25-40 years old
  • 200,000+ monthly readers
  • 15 national and international markets

Craft Spirits Carnival

Craft Spirits Carnival celebrates the important place that authentic, hand-made distilled spirits have achieved in the U.S. spirits market. Hosted in San Francisco, the SF Craft Spirits Carnival provides an all encompassing consumer and trade experience that explores the depth and breadth of each category of craft distilled expression. Distillers can participate in daily events throughout San Francisco making their liquid passions the most important spirits “The Barbary Coast” has seen in more than 100 years.

  • 5 events since inception – 2012
  • Averaged 5,000 attendees per event
  • 1 time annually
  • Up to 200 craft producers and vendors per event

SF Vintners Market

San Francisco Vintners Market, the first of its kind wine tasting and buying event. Created as a farmer’s market style shopping experience where wine enthusiasts can try and buy wines from up to 200 wineries on the spot. Since its inception in 2010, the event has hosted more than 90,000 wine loving consumers and hundreds of boutique wineries from all over California and the world.

  • 15 events since inception – 2010
  • Averaged 7,000 attendees per event
  • 2 times annually
  • Up to 200 wineries and vendors per event

Website: drinkmemag.com / sfvintnersmarket.com / craftspiritscarnival.com

Twitter: @drinkmemag / @sfvintners / @spiritscarnival

Instagram: @drinkmemag / @sfvintnersmarket / @craftspiritscarnival

Facebook: facebook.com/DrinkMeMagazine / facebook.com/sfvintnersmarket / facebook.com/CraftSpiritsCarnival

About Bottlebooks

Bottlebooks enables drinks companies to collect accurate product data from suppliers and share throughout the industry, ensuring that the drinks information communicated to customers is complete and correct.

More than 160 fields of information can be shared using Bottlebooks, including images and documents. This information can be exported as Excel or PDF, or accessed digitally via API. Businesses, especially events organizers, can also create online directories of their wines for events and presentations.

Bottlebooks’ unique B2B collaboration features enable companies and suppliers to work together on the same information, ensuring it is accurate and up-to-date.

Bottlebooks is free to try. For a subscription of $9 / month, businesses can exchange information with unlimited partners.


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