Home Industry News Releases Canadian Wine Industry Launches Dedicated Website

Canadian Wine Industry Launches Dedicated Website

274
0
Advertisement

OTTAWA, ON – February 2, 2017 – Wines of Canada – the initiative bringing together the four primary wine regions of Canada – has officially launched its website today. The Wines of Canada brand was created in late 2015 as an umbrella brand, with a view to developing greater awareness of Canadian wines, and helping consumers navigate the different wine regions within Canada and increase their knowledge of Canadian wine. The launch of this new website today (www.winesofcanada.ca) will empower Canadian wine lovers from coast to coast, providing added information on the industry, its four primary wine regions, key varietals, winery tourism, and much more.

The Canadian Vintners Association has worked closely with industry partners the British Columbia Wine Institute (BCWI), the Wine Marketing Association of Ontario (WMAO) and the Winery Association of Nova Scotia (WANS) in the launch of this website. The website connects a number of official sources of information on the Canadian wine industry, including the provincial bodies responsible for the oversight of VQA (Vintners Quality Assurance), the provincial wine industry associations and the winery tourism site, Wine411.ca.

“Increasingly, Canadian consumers are interested in buying high quality local wines, and this new website will support consumer knowledge on Canada’s wine styles, key varietals, regions and appellations,” said Dan Paszkowski, CVA President. “Canadian consumers seek this type of information, which is vital to help grow the market share of Canadian wine in every province and territory across the nation.”

Currently 32% of wine sold nationally is made in Canada, while there are over 3 million visitors to Canadian wineries nationally. This new resource will help Canadians learn more about Canadian wine and Canada’s wine regions, with a view to industry growth coast to coast. 

About Canadian Vintners Association

The Canadian Vintners Association (CVA) is the national voice of the Canadian wine industry, representing more than 90% of Canada’s annual wine production. It is responsible for the trademark protection of Wines of Canada, Vintners Quality Alliance (VQA) and Icewine. CVA members are engaged in the entire wine value chain from grape growing, farm management, grape harvesting, research, wine production, bottling, retail sales and tourism. (www.canadianvintners.com)

Advertisement

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.