Home Industry News Releases Vicard Generation 7 Hires Chris Southern to Lead Expansion in the Central...

Vicard Generation 7 Hires Chris Southern to Lead Expansion in the Central Coast


NAPA, Jan 20, 2017-/Vicard Generation 7 is pleased to announce Chris Southern has joined the company to handle technical consulting in the central coast and key areas in California.  “We’re delighted to have Chris represent us as we expand in the central coast.  His depth of knowledge as a winemaker and experience consulting with winemakers from the supply side are invaluable assets” said Christy Thomas, Business Development Manager for the US operation of Vicard Generation 7.

Mr. Southern, who will be based in Paso Robles, has degree in Viticulture and Enology and worked in production in Paso Robles, Walla Walla, Michigan and New Zealand.  For the last 2 years, he’s managed operations and technical business development for a wine industry tech firm based out of Sonoma County.

“Jean Charles Vicard and Vicard Generation 7 are truly leading the industry with their innovations and dedication to changing the status quo in our industry. It’s what drew me to the group and to be a part of the change is very exciting!” said Chris Southern.

For more information about Vicard Generation 7 tannin potential barrels and the ECO Range of sustainable oak, please visit www.vicardg7.com or contact:

Christy Thomas at [email protected] 707-228-5982

Chris Southern at [email protected] 248-867-9826

About Vicard Generation 7

Jean-Charles Vicard founded the cooperage with the goal of understanding, controlling and then eliminating all the variables in the coopering process.  Leading the industry with a completely new approach regarding wood analysis, selection and toasting, the patented Vicard Generation 7 system ensures barrels have predictable flavor and structure profiles and are homogeneous and reproducible.  Backed by international research teams and the partnerships of wine and spirit industries around the world, Vicard Generation 7 is changing the paradigm.

Previous articleThe Myth of the Producer Ride Along
Next articleAfternoon Brief, January 20


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.