Silicon Valley’s local producers are serious about world class wines
Napa, CA – The Wineries of Santa Clara Valley, an association representing member wineries who grow and produce wines in one of the oldest wine producing regions of California, have retained Balzac Communications & Marketing, the leading wine communications firm, as their agency of record. The agency will help to promote the region and its wines to a broad range of consumers and trade.
“Balzac is well positioned to communicate the vision for our wineries and our region,” said John Grogan, President of the Board of Directors for the Wineries of Santa Clara Valley. “The early settlers here called it the ‘Valley of Heart’s Delight,’ but when the Spanish arrived in Santa Clara, they first noted the area on their maps with a single word, uvas, meaning ‘grapes.’ Today there are more than two million people who live in the Santa Clara Valley, and only 1,500 acres of vineyards. With 28 wineries and a resurgent interest in the art of winemaking, we’ve seen a tremendous increase in visitors to Valley wineries over the past several years. The future is indeed bright.”
“While most people think of integrated circuits and software when considering the Santa Clara Valley, the fact remains that the area has a long tradition of winemaking,” said Michael Wangbickler, CEO of Balzac Communications & Marketing. “We have an opportunity to demonstrate to the wine trade and interested enthusiasts that these wines are worth seeking out, and the wineries are definitely worth a visit. We’re excited by the prospect and look forward to working with the association over the coming year.”
For more information on the Wineries of Santa Clara Valley and a list of members, interested parties should visit their website at www.santaclarawines.com. Media interested in receiving samples and/or arranging a visit to the region may contact Michael Wangbickler by one of the methods listed above.
About Balzac Communications & Marketing
Balzac Communications & Marketing is a marketing communications agency with a no-nonsense approach to combining the strategies and tactics of marketing, public relations, advertising and graphic design to achieve the marketing goals of its clients. The experience, creativity and determination of the staff distinguish Balzac from their competition. They use these assets to develop and execute cost-effective campaigns, which have won international communications awards. The results speak for themselves. The agency is located in Napa, California, and provides services to national, regional, and local companies based in Northern California and throughout the world.